Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.

An escrow agent for verifying attribution of conversions includes a processing element and a non-transitory memory. The non-transitory memory is coupled to the processing element and stores instructions for verifying attribution of conversions. The instructions, when executed, cause the processing element to receive impression information from a plurality of digital advertising servers, receive impression verification information from an impression verification server for attributed conversions, verify the impression verification information responsive to the impression information and impression verification information, and send verified impression verification information to a client system for attributing conversions to the plurality of digital advertising servers.

In one aspect, a method for managing streaming of video content to a client device includes providing the video content to a content distribution network for storage in a plurality of geographically separated resources of the content distribution network, dynamically selecting an advertisement media clip based on statistical information associated with a user of the client device, and receiving, from the client device via a packet-based telecommunication network, signaling to have the stored video content streamed to the client device. In response to the received signaling, the method includes transmitting to the client device via the packet-based telecommunication network and in one or more files having a format compatible with a media player on the client device, (i) an identification of a first resource of the content distribution network available to facilitate streaming of the stored video content to the client device, the identification being dependent at least in part on a relationship between a geographic location of the client device and geographic locations of the resources of the content distribution network and (ii) an identification of an advertising server, the identification of the advertising server being dependent at least in part on a relationship between the geographic location of the client device and a geographic location of the advertising server, wherein the one or more files, when processed by the client device, cause the client device to communicate with the first resource of the content distribution network and the advertising server to cause the stored video to be streamed to the client device by first resource of the content distribution network and cause the selected advertisement media clip to be streamed from the advertising server to the client device.

Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described. Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are created using various product attributes. Visual creatives, termed as ad-templates are created to control the visual and interactive aspects of the ad, including ad-size, color, as well as product attributes that are displayed in the ad. Ad-templates may be constrained to specific products or product categories. A learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria. The performance of the ad is measured using various learning statistics, such as the click-through-rate, conversion rate, etc. The learning algorithm uses the learning statistics to optimize the return for the advertiser by favoring the products or categories that perform better on one or more specified criteria.

In one aspect, a method for managing streaming of video content to a client device includes providing the video content to a content distribution network for storage in a plurality of geographically separated resources of the content distribution network, dynamically selecting an advertisement media clip based on statistical information associated with a user of the client device, and receiving, from the client device via a packet-based telecommunication network, signaling to have the stored video content streamed to the client device. In response to the received signaling, the method includes transmitting to the client device via the packet-based telecommunication network and in one or more files having a format compatible with a media player on the client device, (i) an identification of a first resource of the content distribution network available to facilitate streaming of the stored video content to the client device, the identification being dependent at least in part on a relationship between a geographic location of the client device and geographic locations of the resources of the content distribution network and (ii) an identification of an advertising server, the identification of the advertising server being dependent at least in part on a relationship between the geographic location of the client device and a geographic location of the advertising server, wherein the one or more files, when processed by the client device, cause the client device to communicate with the first resource of the content distribution network and the advertising server to cause the stored video to be streamed to the client device by first resource of the content distribution network and cause the selected advertisement media clip to be streamed from the advertising server to the client device.

Systems and methods for providing relevant real-time location information and data regarding products, individuals and celebrities from a real-time location information and data clearinghouse connected to a network of real-time content providers controlled and authorized by the celebrities. The clearinghouse retrieves and provides real-time location information and data requested by the user based on the current or projected location of a user, the product, individual, or celebrity and all known or ascertainable information about the user, the product, or celebrity, and the context of the request. The celebrity can control and authorize the responsive information, if any, provided, in real-time, including ranking the order of the information by proximity to the current or intended location of the user or otherwise.

In one aspect, a method for managing streaming of video content to a client device includes providing the video content to a content distribution network for storage in a plurality of geographically separated resources of the content distribution network and receiving, from the client device via a packet-based telecommunication network, signaling to have the stored video content streamed to the client device. In response to the received signaling, one or more files are transmitted to the client device via the packet-based telecommunication network, each of the one or more files being in a format compatible with a media player on the client device, the one or more files comprising (i) an identification of one or more of the resources of the content distribution network available to facilitate streaming of one or more segments of the stored video content to the client device, the identification being dependent at least in part on a relationship between a geographic location of the client device and geographic locations of the resources of the content distribution network, and (ii) an identification of an advertising server, the identification of the advertising server being dependent at least in part on a relationship between the geographic location of the client device and a geographic location of the advertising server, wherein the one or more files, when processed by the client device, cause the client device to communicate with the identified one or more resources of the content distribution network and the advertising server to cause the one or more segments of the stored video to be streamed to the client device by the identified one or more resources of the content distribution network and cause one or more advertisements to be streamed from the advertising server to the client device.

The present invention provides systems and methods for increasing 3rd party advertising on an interactive site, by assigning characteristics to portions of a website, and using those characteristics to personalize presentation of the website by according to personas of visitors. Persona characteristics can represent any distinguishing feature of interest, including for example, gender, marital status, occupation, interests, race, hobbies, business interests, religious interests, etc. In preferred embodiments a service company handles the creation and maintenance of visitors' personas. The company stores relevant information on the computers of users, and then cooperates with the website operator to access that stored information as needed. In a particularly preferred embodiment personalization can be used to assist in deciding what advertisements to display or not display on a website.

System, apparatus and method may control charging a battery of one or more mobile energy storage and power consumption devices, such as installed on electric vehicles (EVs), and delivering a targeted advertisement, provided over a communication network, at an EV charging apparatus selected for charging the battery of the mobile energy storage and power consumption device of an EV, or by a software application on a computing device of an EV user which may perform functions of a process for EV charging.

Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.