An online system receives offline conversion data in real-time from a third party system regarding an offline user, the offline conversion data indicating an action performed by the offline user and identifying information for the offline user. The online system identifies a local user matching the offline user based on the identifying information for the offline user. The online system stores the offline conversion for the identified local user. The online system determines an attribution to a sponsored content item for the offline conversion. The online system presents updated information regarding the offline conversion to the third party system in real-time.

Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.

An announcement distributor distributes, or auctions an opportunity to distribute, an announcement to an announcement recipient such as a consumer, issuer, merchant, or acquirer within a payment processing system. The announcement when there has been a satisfaction of an announcement condition, such as the consumer being determined to be located within a predetermined spatial zone. The content of the announcement may, in turn, facilitate a subsequent cashless transaction for resources of merchants. Implementations describe various permutations of the content of the announcement, the announcement condition, and the announcement recipient.

Disclosed is a system for viewing video having segmented video objects, sharing selected ones of the video objects, and purchasing products associated with the video objects. The system includes a video server communicating with a consumer server over a distributed network. The video server includes at least one video file, an object inventory database, and relevant content in a database stored on or accessible to the video server. The object inventory database contains information describing a location of at least one video object within the at least one video file. A video overlay links the relevant content with a given video object and creating a selectable hyperlink whose position tracks a dynamic location of the video object in the video. The consumer server includes a software application for accessing and displaying the at least one video file stored in the video database, the software application including means for interacting with the video overlay to select an object displayed in the video file.

According to embodiments described in the specification, a method, system and apparatus for associating vendor data with keywords in a wireless mobile communication device are provided. The method comprises: receiving an auction request comprising a keyword identifying a required offering and one or more parameters associated with the keyword, each parameter defining a required attribute of the offering; retrieving a plurality of vendor bids, each bid comprising one or more vendor parameters associated with the keyword, each vendor parameter defining an attribute of a vendor offering corresponding to the required offering; determining whether each of the vendor bids satisfies the required attributes defined by the parameters; and when the determination is affirmative for at least one vendor bid, transmitting vendor data for a vendor associated with the at least one vendor bid to the mobile electronic device for storage at the mobile electronic device in association with the keyword.

Methods, systems and apparatus, including computer programs encoded on a computer storage medium, for generating a target bid for an advertiser to use in an auction directed at enabling the advertiser to reach the advertiser's advertising goal (e.g., a cost-per-call goal) for a particular advertising target (e.g., a television program or demographic) based on the target's historical advertising performance.

Embodiments of the present disclosure provide methods, systems, and apparatuses for programmatically determining and adjusting electronic bid values for a digital content object based on different conversion rates during different network time periods.

A computer device has an input which receives a request. The request has one or more data valued. A memory stores data defining a hierarchy of filters. The hierarchy of filters defines a plurality of different sets of filters. At least one of said filters in the hierarchy is shared by at least two of the sets and at least one filter is associated with at least two lower filters. At least one processor is configured use the data defining the hierarchy of filters to determine if said one or more data values of said request satisfy one or more of said sets of filters.

A system and method for providing cross device identity matching service is provided. An request is received by an ad exchange, which includes an ad impression opportunity and information of one identity associated with a user. The user is determined and at least one identity of the same user is selected for at least one bidder to generate at least one bidding request for online advertising.

A bidding assistance device includes a ratio calculation unit configured to calculate a ratio of an actual advertising cost index to a goal advertising cost index, the actual advertising cost index being based on an advertising delivery performance at a bidding time in an advertising period, the goal advertising cost index being requested by an advertiser in the advertising period, an adjustment factor calculation unit configured to calculate an adjustment factor from the ratio and from a relationship between the advertising period and the bidding time, the adjustment factor being used to adjust a bid price of an advertisement, and a determination unit configured to determine the bid price at the bidding time using the adjustment factor calculated by the adjustment factor calculation unit, the goal advertising cost index, and a forecast effectiveness index forecast from advertising effectiveness, the advertising effectiveness being obtained from the advertising delivery performance.