The disclosure provides a method for performing marketing to a telecommunication device and an advertisement server. The method includes: providing a specific advertisement via a specific advertisement carrier, wherein the specific advertisement carrier is disposed at a specific address; in response to determining a specific telecommunication user of a specific telecommunication device has seen the specific advertisement, obtaining an advertising identifier corresponding to the specific telecommunication device; and performing a marketing operation to the specific telecommunication device based on the advertising identifier corresponding to the specific telecommunication device.

Systems and methods for real-time bidding of advertisement during live event broadcasting are disclosed including calculating intensity levels during a live event, opening advertisement space on screen for real-time bidding based on intensity levels, and displaying an advertisement in the advertisement space as an overlay on video images of the live event broadcasting.

A control system determines whether a browser is retrieving supplemental content over a slow or faulty network using a tracking indicator. Based on determining that browser is retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser. The control system may modify responses by declining to bid, responding with a lower bid amount, or responding with alternate supplemental content. Based on determining that browser is no longer retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser by responding with a higher bid amount or responding with the original supplemental content. Thus, the control system maximizes the use of control system and campaign manager resources by responding to opportunities according to the likelihood that they will result in an impression or a conversion.

A publishing user identifies a product offered by the user to an online system by providing multiple images of various products viewed at different angles to the online system. The online system applies an identification model to content items obtained from other users to identify one or more of the products in various content items. From a number of content items obtained from other users that include products offered by the publishing user, the online system compute trends. The trends may be for a specific product or products having one or more common attributes. The online system transmits information about the trends to the publishing user or to other users. The trends may also be used to rank recommendations for products to a specific user, where the trends from numbers of content items including products are weighted by the specific user's preferences.

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for updating avatar clothing of a user of a messaging system. The program and method provide for receiving, by a messaging application running on a device of a user, a request to identify at least one object depicted in an image captured by a device camera; determining, in response to receiving the request, an attribute of an object depicted in the image; selecting, from plural candidate articles of clothing for an avatar of the user, an article of clothing that is associated with the attribute of the object; and displaying the selected article of clothing with the avatar of the user.

Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Systems and methods are provided for a brand search ecosystem for brands and branded products, locations, features, and services to enhance search results with real-time content and input on business rules, algorithms, and information from brandholders and provided over various modalities, including phones, TVs, kiosks, and speech recognition. The systems and methods include a brand name database including a plurality of brands and brandholders, bidders, and other content providers associated with respective brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users based on a variety of factors, including the identity, search history, membership in a brand's rewards programs, aggregated feedback and ratings of others users, and direct feedback and ratings of the user conducting the search. The systems and methods also enable and process incentives to brands, bidders, content providers, and end users to encourage usage and real-time feedback, ratings, and other information on brands, branded products and services, and specific branded locations to further enhance search results.

The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids.

A method of predicting a person's interests is provided. The method includes receiving geolocation information about a user location, reading, from a database of interpretations, at least one interpretation of an expression made in close proximity to the location, reading, from a database of ad bids, a plurality of ad bids comprising interpretations, comparing the interpretation from the database to the interpretations of the ad bids to select a most valuable ad bid having an interpretation that matches the interpretation of an expression made in close proximity to the location, and presenting an ad associated with the most valuable ad bid, wherein the interpretation is from a natural language expression.