A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.

A an exchange of rewardable consumer engagement opportunities includes generating a rewardable consumer engagement opportunity (RCEO) having one or more characteristics based on received entity information in response to an entity request, generating a bank of one or more rewards based on the one or more characteristics of the rewardable consumer engagement opportunity, receiving a user-initiated request for a reward based on a reported performance of a user from a communications device, determining a location of the user performance, identifying a reward in the bank of one or more rewards compatible with the reported user performance and a determined location of the user performance, transmitting the identified reward to the communications device, receiving a response from the communications device confirming acceptance or rejection of the reward and adjusting the reward bank to reflect acceptance or rejection of the reward.

A method and system for analyzing real world information of users to derive physical (real world) user attributes used for selecting online content for presentation by client devices correlated with the users, comprising, detecting a presence of one or more users in a physical registration location by analyzing sensory data captured by one or more sensors deployed to monitor the physical registration location, correlating between the user(s) and an identifier of client device(s) associated with the user(s), identifying one or more user attributes of the user(s) by analyzing the sensory data and transmitting the user attribute(s) coupled with the identifier to one or more remote servers adapted to use the user attribute(s) for selecting one or more online content items served to the client device(s) via a network for presentation to the user(s). The sensor(s) is physically and communicatively disconnected from the client device(s).

System for ranking segmented video files, comprising a server including a computer, said server including one or more segmented video files stored in a video database, each said segmented video file containing video information for visually reproducing at least one video object, where a video object is a visual component of the video file; an object inventory database operating on said server and containing information describing a location of said at least one video object within each of at least one image frame within at least one of the segmented video files; the server executing software indexing each segmented video file for the occurrence of at least one video object; the server executing software determining a duration of time that the at least one video object appears in each video file.

A computerized method of dynamically expanding an online advertisement campaign, comprising receiving from an advertiser an advertisement policy for an online advertisement campaign for offered item(s), the advertisement policy includes policy setting(s) and expanding the online advertisement campaign through multiple iterations. Each iteration comprises bidding to purchase candidate online advertisement space(s) of a plurality of available online advertisement spaces for small-scale use where the candidate online advertisement space(s) are selected by analyzing a performance of each of the available online advertisement spaces with respect to the online advertisement campaign according to the policy setting(s), placing an advertisement at the purchased online advertisement space(s) and determining a performance of the purchased online advertisement space(s) by calculating a performance score, adding the purchased online advertisement space(s) to a group of large-scale online advertisement spaces in case the performance score satisfies predefined criterion(s) and bidding for purchase of the group for large-scale use.

A digital advertising bidding method and a digital advertising bidding system are provided. The digital advertising bidding method includes receiving an ad request with an identifier by a token generating server; encrypting the identifier to generate a token corresponding to the ad request to replace the identifier by the token generating server; transmitting the token and a corresponding bid request to a demand side server by the token generating server; transmitting the token and the identifier to a data management server by the token generating server; requesting a targeting information corresponding to the token from the data management server by the demand side server; and transmitting the targeting information to the demand side server by the data management server.

The systems and methods described herein relate to processing of information, data and automated transaction information involving content and/or experiences. In some exemplary implementations, illustrative automated methods of computerized information processing may involve automated auction processing, sweepstakes processing, handling, fulfillment and/or particular checkout processing of product(s) and/or item(s), including product(s) and/or item(s) such as experiences, physical products, digital products, and/or other offerings by luminaries. According to certain implementations, various product types, flag and/or identifiers are utilized in automated transformations of various purchasable products among the various offerings.

Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.

The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.

A mediator system, which serves as a conduit between a customer and merchants, includes customer profile data. The mediator system analyzes the customer profile data, and assigns an indication to a customer represented by the customer profile data. The mediator system then provides the indication to the merchants, and then receives bids from the merchants. The bids are for establishing a connection between the merchants and the customer. The mediator system provides to a portion of the merchants, based on the bids, a connection to the customer.