Systems, methods, and computer-readable media are disclosed for optimizing a programmatic advertising system by continuously adjusting certain policies with respect to the advertising bids to manage and balance commitments made to publishers and/or advertisers. The policies may be modified to adjust an attach rate and/or a guaranteed bid rate to balance various type of advertising bids (e.g., open auction, private market place deals, preferred deals, etc.) and ensure that commitments publishers and/or advertisers are satisfied. The system may continuously track new bids and may adjust the policies in real time or near real time to achieve certain targets for submissions, impressions, and other well-known advertising metrics.

Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.

A system provides for digital issuance of surety bonds and corresponding powers of attorney to eliminate fraud using multiple security layers, and includes a server communicating with client devices of: surety companies, agents, contractors, and obligees. A surety company accesses a GUI to grant power of attorney to an agent; the agent accesses a GUI to prepare a digital bond for the contractor. The draft bond is signed digitally by the agent and contractor in the closed system. The server generates and subsequently displays a unique identifier on both the executed bond and associated power of attorney, to act as a digital stapler to prevent subsequent fraudulent use of the power of attorney independent of that executed bond. An audit trail provided by the executed bond includes hyperlinks to: time-date stamps of the digital signatures; and IP Addresses of the client devices used for the digital signatures.

A first processor-accessible memory device system and a second processor-accessible memory device system of a self-regulating transaction system may each store a respective local copy of one or more transaction ledgers that record transactions. A first data processing device system may be configured to generate a transaction information block associated with a particular market channel, store it in the local copy of a transaction ledger associated with the particular market channel stored in the first processor-accessible memory device system, and transmit it to a second data processing device system over a communications network for storage in the local copy of the transaction ledger associated with the particular market channel stored in the second processor-accessible memory device system.

Aspects of the subject disclosure may include, for example, receiving a bid request that indicates a television channel associated with a video stream requested by an end user device and that includes ad space information associated with an ad space of the video stream, where the video stream being requested is an Over-The-Top (OTT) streaming service that provides scheduled content. Context information can be accessed according to the television channel and according to a time associated with the ad space, where the context information describes the video stream and is generated by a context server. An auction is performed to obtain bid responses, where the auction provides bidders with context data that is representative of at least a portion of the context information, and where selection of the candidate bid responses enables a determination of a creative for the ad space of the video stream. Other embodiments are disclosed.

Provided herein are systems, methods and devices for classifying nested content execution loaded by a webpage or an application executed by a client device, comprising a client device executing a webpage or an application loaded from a content server which embed nesting element(s) used for loading nested content from nested content server(s). The webpage/application embeds a host monitoring code executed to collect session data indicative of execution session of the webpage/application including execution of nested content loaded using the nesting element(s), transmitting a signature of the session data to server(s) configured to classify the execution according to at least part of the session data extracted from the signature, and transmitting transaction indicator(s) of execution of the nested content to one or more providers of the nested content which may verify execution of the nested content in the context of the webpage/application based on the classification obtained from the server(s).

A communication system includes a transmitting device configured to transmit information, and a receiving device configured to receive the information, the receiving device includes a determination unit configured to determine whether or not an electronic certificate of the transmitting device used for a communication with the transmitting device is an EV certificate, and a process that is performed is varied according to a determination result of the determination unit.

Systems and methods including one or more processors and one or more non-transitory storage devices storing computing instructions configured to run on the one or more processors and cause the one or more processors to perform (1) receiving a request to generate one or more campaigns; (2) determining one or more predicted bids for one or more keywords in the one or more campaigns; (3) adjusting the one or more predicted bids for the one or more campaigns; (4) pacing the one or more predicted bid, as adjusted, for the one or more campaigns; and repeating (2)-(4) at one or more periodic intervals. Other embodiments are disclosed herein.

Disclosed here is a system that can obtain attributes of an advertisement, where an attribute has a continuous value, and a range of acceptable values is uncertain. The system can create a file including contents that when provided to a predetermined function produce a value of the attribute. Based on the file, the system can generate values corresponding to the attributes. Based on the generated values, the system can create the advertisement. The system can obtain a response data to the created advertisement and can fit a multidimensional function to the attributes and the user response data. Based on the multidimensional function, the system can determine next values and next ranges, where the next values and the next ranges indicate an improvement in the response data.

A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may include providing a plurality of content slots each configured to receive content. The method may also include maintaining a database comprising a plurality of content generators, and determining, using a processor, one of the plurality of content generators for providing content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include providing a first content generator of the plurality of content generators with a set of selection parameters, and receiving a first bid for one of the plurality of content slots from the first content generator. The first content generator may determine the bid based at least in part on the set of selection parameters. The method may also include assigning the first content generator to the one of the plurality of content slots based on the bid.