G06Q30/0275

Rerouting in a navigation system based on updated information
11808586 · 2023-11-07 · ·

A navigation system can identify locations of interest at a route destination. Those locations of interest at the destination can fall within a predetermined distance of the destination or those that are responsive to a query that includes the destination as a parameter. The navigation system can receive a selection of an identified location of interest near the destination, and update a route to terminate at the identified location of interest rather than the original destination. Information identifying the origin and destination for the route can be collected at a first user device and the route can be displayed at a second user device. Additional information is then received from the first user device (such as a selection of an identified location of interest near the destination). This additional information received at the first user device is used to update the route that is displayed on the second user device.

Client-side overlay of graphic hems on media content

Provided is a system that identifies a tag in a media content of a media stream based on a user-attribute of a client device. A candidate time-period is identified in a playback duration of the media content based on the identified tag in the media content. Based on a degree of correlation between the identified tag in the media content and a corresponding context for the media content at the candidate time-period, an overlay-graphic item corresponding to the identified tag is presented at the candidate time-period in the media content.

MATCH ENGINE MARKETING
20230351443 · 2023-11-02 ·

Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.

Providing Rich, Qualified Search Results with Messaging Between Buyers and Sellers
20230350908 · 2023-11-02 ·

The present disclosure provides for an on-line venue in which search results are displayed with rich media and qualified content and the ability to contact multiple of the sources anonymously or otherwise communicate what product or service they want to purchase by posting an interactive request that a number of sellers can then directly respond to. This enables a higher quality of web search results and for the buyer's to directly match their needs with qualified vendors. A buyer's request can be broadcast to relevant sellers or service providers that can be preselected by the buyer. Such embodiments may take the burden from a buyer in finding the right products and services by self-qualifying the request to proactive prospective sellers.

SYSTEM AND METHOD FOR CREATION, DISTRIBUTION AND TRACKING OF ADVERTISING VIA ELECTRONIC NETWORKS

A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third-party content and placement of the ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.

Control apparatus, communication system, non-transitory computer readable medium, and advertisement sales method

A control apparatus includes a communication interface configured to transmit, to at least one bidding apparatus, range data indicating a geographical range through which at least one vehicle travels, and receive, from the at least one bidding apparatus, bidding data for bidding on an advertising slot associated with the geographical range indicated by the range data, and a controller configured to determine a bidder to whom the advertising slot is to be sold based on the bidding data received by the communication interface.

METHOD, SYSTEM, AND APPARATUS FOR PROGRAMMATICALLY DETERMINING AND ADJUSTING ELECTRONIC BID VALUES FOR A DIGITAL CONTENT OBJECT
20230368249 · 2023-11-16 ·

Embodiments of the present disclosure provide methods, systems, and apparatuses for programmatically determining and adjusting electronic bid values for a digital content object using a machine learning model.

Maintaining a product graph network based on customer purchase history

A system for maintaining product networks to provide recommendations for bid amounts to third party entity devices. A service provider entity device tracks product purchase history for customers and determines relationships associated with products purchased by the customers. When a webpage is loaded by a customer device, a third party entity device receives a bid request from a publisher device and transmits a bid recommendation request to the service provider entity device. The service provider entity device determines input features including a base bid, a propensity score, and a pacing score based on the relationships. The service provider entity device transmits a bid recommendation response with a recommended bid amount to the third party entity device, based on the input features.

PROGRAMMATIC MEDIA CONTENT EXCHANGE BETWEEN CONTENT OWNERS AND OTT CONTENT DISTRIBUTORS
20230345067 · 2023-10-26 · ·

A system and method and for programmatic distribution between content owners and distributors that serve users, having (a) a content provider platform, (b) a media asset manager, (c) a programmatic distribution system (d) a distributor backend, (e) a distributor platform, and (f) a distributor app, in which the content provider platform is a conduit for content owners to make content they own, available for distribution. The media asset manager is a repository of assets, including metadata, that are being exchanged and used for content discovery and ranking. The programmatic distribution system further includes a content exchange and a dynamic content block replacement engine. The distributor backend is a set of Application Programming Interfaces hosted by the distributor, that talk to distributor apps. The distributor platform is a platform hosted for the distributor that provides the distributor the capability to perform administrative tasks. Distributor applications talk to the distributor backend.

Generating a proposed bid
11823236 · 2023-11-21 · ·

A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.