An aspect of the present invention relates to hexagonal ferrite powder, which comprises equal to or more than 70% on a particle number basis of isotropic hexagonal ferrite particles satisfying equation (1):
major axis length/minor axis length<2.0  (1),
having an average particle size of equal to or greater than 10.0 nm but equal to or less than 35.0 nm, and having a saturation magnetization of equal to or greater than 30 A.Math.m.sup.2/kg.

The magnetic tape includes a non-magnetic support and a magnetic layer including ferromagnetic powder and a binding agent, in which the magnetic layer has a timing-based servo pattern, an edge shape of the timing-based servo pattern, specified by magnetic force microscopy is a shape in which a difference (L.sub.99.9−L.sub.0.1) between a value L.sub.99.9 of a cumulative distribution function of 99.9% and a value L.sub.0.1 of a cumulative distribution function of 0.1% in a position deviation width from an ideal shape of the magnetic tape in a longitudinal direction is 180 nm or less, and an isoelectric point of a surface zeta potential of the magnetic layer is 3.8 or less.

The magnetic tape includes a non-magnetic support and a magnetic layer including ferromagnetic powder and a binding agent, in which the magnetic layer has a timing-based servo pattern, an edge shape of the timing-based servo pattern, specified by magnetic force microscopy is a shape in which a difference (L.sub.99.9−L.sub.0.1) between a value L.sub.99.9 of a cumulative distribution function of 99.9% and a value L.sub.0.1 of a cumulative distribution function of 0.1% in a position deviation width from an ideal shape of the magnetic tape in a longitudinal direction is 180 nm or less, and an isoelectric point of a surface zeta potential of the magnetic layer is 3.8 or less.

A magnetic recording medium for heat-assisted magnetic recording is provided. A magnetic recording layer includes upper and lower magnetic recording layers. The lower magnetic recording layer has a lower granular structure including lower magnetic crystal grains, and a lower non-magnetic portion, that surrounds the lower magnetic crystal grains, mainly composed of carbon. The upper magnetic recording layer has an upper granular structure including upper magnetic crystal grains, and an upper non-magnetic portion, that surrounds the upper magnetic crystal grains, formed from a material selected from the group consisting of silicon nitride, titanium oxide and titanium nitride.

A magnetic recording medium for heat-assisted magnetic recording is provided. A magnetic recording layer includes upper and lower magnetic recording layers. The lower magnetic recording layer has a lower granular structure including lower magnetic crystal grains, and a lower non-magnetic portion, that surrounds the lower magnetic crystal grains, mainly composed of carbon. The upper magnetic recording layer has an upper granular structure including upper magnetic crystal grains, and an upper non-magnetic portion, that surrounds the upper magnetic crystal grains, formed from a material selected from the group consisting of silicon nitride, titanium oxide and titanium nitride.

An ink-printed substrate comprising a substrate and water-based ink composition printed on the substrate, wherein the ink-printed substrate has an average color density of at least about 0.48 or greater.

An aspect of the present invention relates to a magnetic recording medium, which comprises magnetic layer comprising ferromagnetic powder and binder on a nonmagnetic support, wherein the ferromagnetic powder is ferromagnetic hexagonal ferrite powder, the ferromagnetic hexagonal ferrite powder has an activation volume ranging from 800 nm.sup.3 to 1,300 nm.sup.3, and 1 percent to 50 percent of particles constituting the ferromagnetic hexagonal ferrite powder are ferromagnetic hexagonal ferrite particles, each of which has an indentation with a depth of equal to or more than 1/10 of an equivalent projected circle diameter of the ferromagnetic hexagonal ferrite particle.

Hexagonal ferrite magnetic particles have an activation volume ranging from 1,000 nm.sup.3 to 1,500 nm.sup.3, and ΔE.sub.10%/kT, thermal stability at 10% magnetization reversal, is equal to or greater than 40.

The magnetic recording medium includes a non-magnetic support; a magnetic layer including a ferromagnetic powder on one surface of the non-magnetic support; and a back coating layer including a non-magnetic powder on the other surface of the non-magnetic support, in which a difference (S.sub.after−S.sub.before) between a spacing S.sub.after measured by optical interferometry regarding a surface of the back coating layer after ethanol cleaning and a spacing S.sub.before measured by optical interferometry regarding the surface of the back coating layer before ethanol cleaning is greater than 0 nm and equal to or smaller than 15.0 nm, and the non-magnetic support is an aromatic polyester support having a moisture absorption of 0.3% or less.

The magnetic recording medium includes a non-magnetic support; a magnetic layer including a ferromagnetic powder on one surface of the non-magnetic support; and a back coating layer including a non-magnetic powder on the other surface of the non-magnetic support, in which a difference (S.sub.after−S.sub.before) between a spacing S.sub.after measured by optical interferometry regarding a surface of the back coating layer after ethanol cleaning and a spacing S.sub.before measured by optical interferometry regarding the surface of the back coating layer before ethanol cleaning is greater than 0 nm and equal to or smaller than 15.0 nm, and the non-magnetic support is an aromatic polyester support having a moisture absorption of 0.3% or less.