An information processing device applies a machine learning model to content for a specific thing for sale to generate changed content in which a predetermined portion other than the specific thing for sale in the content is changed, provides a user with the changed content having been generated, and applies a machine learning model to content for another thing for sale and changes a predetermined portion other than the other thing for sale in accordance with an action of the user with respect to the changed content in the content for the other thing for sale to generate changed content for the other thing for sale.

A user identifies products offered by the user to an online system. The online system identifies a product offered by the user in an image by applying a identification model to the image. If the online system identifies a product in the image with at least a maximum confidence value, the online system automatically tags the post with metadata about the product or suggests a tag to the user. If an object in the image could be one of multiple products, the online system identifies the multiple products to the user, which may be ordered based on confidences of matching the object, allowing the user to select which product is in the image. If the unlisted identifies a product in the image with less than a minimum confidence value, the online system identifies the user's offered products and suggests that the user select a product.

A unified ecommerce platform system that enables sellers to acquire in depth insight into their business market and consumers utilizing a centralized cloud-based platform with enhanced consumer purchasing and information gathering abilities and allows users enhanced granular security tools and information for purchase.

Methods and apparatus for improving speech recognition accuracy in media content searches are described. An advertisement for a media content item is analyzed to identify keywords that may describe the media content item. The identified keywords are associated with the media content item for use during a voice search to locate the media content item. A user may speak the one or more of the keywords as a search input and be provided with the media content item as a result of the search.

A system that analyzes a user’s communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.

A system for building sets of user devices communicatively connected to a communications network, having a common or related topical interest in items available via communications over the network by the user devices with an item server. The user devices, respectively, have respective network identifiers and each exhibits related topical activity of particular articles in a subnetwork of the communications network, for example, in a social communications network. A server communicatively connected to the subnetwork detects communicative interactions over the subnetwork of the user devices with the particular articles. The system includes a collector communicatively connected to the communications network for obtaining a group of articles from the server, an identifier communicatively connected to the collector, the identifier determines the particular articles as a subset of the group of articles, a query device communicatively connected to the identifier and the communications network, the query device communicates over the communications network with the subnetwork obtaining the respective network identifiers of the user devices, respectively, interactive with the particular articles through communications over the communications network, a generator communicatively connected to the query device, the generator derives a tag corresponding to the particular articles, and a reporter is communicatively connected to the generator for delivering the respective network identifiers of the user devices, respectively, interactive with the particular articles and the tag. A topical collection of articles serves as a proxy to communications devices having particular interests for use in targeted advertising.

A method includes receiving a plurality of product query arrays each including a plurality of individual product queries received during a single user search session. The method further includes inputting the plurality of product query arrays into the query rewrite model. Text of each of the plurality of individual product queries in each product query array is treated as a whole token. The method further includes receiving a product query from a user electronic device. The method further includes determining a query rewrite for the product query using the query rewrite model and determining search results for the product query using the query rewrite. The method further includes sending information for presenting the search results on a display of the user electronic device responsive to the product query.

A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

A method for optimizing target content on a search results webpage includes receiving source code defining the webpage from a search engine server. The method further includes processing the source code to identify a target source code block in the source code, the target source code block defining, at least partially, the target content. The method further includes processing the target source code block to determine a relative metric for the target content with respect to a layout of the search results webpage. Thereafter, the relative metric may be utilized to optimize advertising expenditures in order to improve a relative position of the target content.