Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.

An information processing device is provided with a controller which executes: obtaining predetermined service information including an advertisement; obtaining predetermined user information on biological information of a user in a vehicle in which the user rides; estimating a health condition of the user based on the user information; extracting distribution information which is information, among the service information, is judged to match the user based on the user's health condition, and which is information about a medical facility according to the health condition or/and information about a predetermined store which sells goods according to the health condition; and selecting, based on position information of the vehicle, information to be actually distributed to the user from among the distribution information thus extracted, and providing the information thus selected to the user, by transmitting the selected distribution information to an on-board device of the vehicle.

A media enhanced shopping cart system comprises a shopping cart, a locationing component, and a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store, wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart, and wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart.

Described is a system for obtaining Universal Resource Locators (“URLs”) of specific locations, events, public services, businesses and other locations that maintain a URL based on geo-identification area of an identification area, wherein the system may utilize computing devices for implementing the system. The system automatically processes the location information of a user computing device and determine what businesses have a geo-identification area near the location of the user computing device. The system may then automatically find and retrieve geo-identified URL data corresponding to the businesses near the geo-identification area of the user computing device. Further, the system may automatically deliver the geo-identified URL data to the user computing device for access, wherein direct access includes geo-identified URL data viewable on the user computing device and is selectable to open a web browser on the user computing device directly to the URL of the business or location area.

The present application discloses a windshield for a vehicle with the windshield having a first glass layer, a second glass layer, a first plastic interlayer between the first glass layer and the second glass layer, and an electronic display between the first glass layer and the plastic layer. The electronic display is configured to display at least one image when in operation.

An information processing device has a communication unit and a control unit. The communication unit exchanges information with a terminal device. The control unit controls the communication unit in such a manner as to transmit, to the terminal device, an advertisement associated with a composition category to which a composition of occupants in the moving object based on occupant composition information belongs, when receiving the occupant composition information from the terminal device. The occupant composition information regards the composition of the occupants in the moving object.

The disclosed is an event-triggered advertisement communication system for vehicles and vehicle dealerships. In some embodiments, an advertising communication system may be configured to provide an advertisement campaign to a user designed to respond to certain events the user experiences in real-time. In some embodiments, the inventory advertisement management system may be designed to: (1) track whether the device is located within a predetermined perimeter; (2) provide current inventory attribute status associated the device; and (3) send advertisement campaigns to the user depending on attribute and location perimeters.

The present disclosure provides methods and systems for predicting a trip intent or destination while a user is traveling along a route. The method may comprise: (a) receiving a starting geographic location of the route and data about an identity of the user; (b) retrieving a trained classifier based at least in part on the data about the identity of the user; (c) using the trained classifier to predict the trip intent or destination based on the starting geographic location; and (d) while the user is traveling in a terrestrial vehicle along at least a portion of said route, presenting one or more transactional options to the user on an electronic device, wherein the one or more transactional options are identified based on the trip intent or destination predicted in (c).

An impression estimation system for estimating visual impressions of a plurality of vehicles configured with exterior graphic messaging. A mobile device application of each of a plurality of mobile devices associated with the plurality of vehicles generates vehicle mobility data. A computational platform includes a processor and program code which, when executed by the processor, causes the processor to, with respect to each vehicle of the plurality of vehicles: (i) identify, using the vehicle mobility data, one or more of the road segments in which the vehicle was present; (ii) estimate, using the traffic volume data, a number of potential visual impressions of the vehicle within the road segments; (iii) determine an estimated number of visual impressions; (iv) generate visual impression information based at least in part upon the estimated number of visual impressions; and (v) cause display of the visual impression information.

A configuration enables control of an image displayed on the display unit provided on the outer side of the transportation apparatus, such as a bus, resulting in increasing the degree of user attention and obtaining higher advertising effects. A display unit provided on an outer side of a transportation apparatus such as a bus; and an image control unit configured to execute control of a display image on the display unit, are included, and the image control unit executes control to change the display image on the display unit depending on a traveling state of the transportation apparatus. For example, the display image is varied depending on the states of whether the transportation apparatus is accelerating, decelerating, or constant speed traveling. Alternatively, an AR image using a real object near the transportation apparatus is generated for display.