The present technology relates to a receiving device, a transmitting device, and a data processing method which are capable of providing a broadcast service using a wide bandwidth more flexibly. A receiving device processes a stream in which delivery configuration information indicating that the stream of the broadcast service is delivered across a predetermined frequency band is included in transmission information which is transmitted through an upper layer higher than a physical layer, the stream having a delivery configuration corresponding to the delivery configuration information, so that a broadcast service using a wider bandwidth can be provided. The present technology can be applied to a FW proxy device connected to a network such as, a home LAN, a head end of a cable operator, a base station of a mobile network, or the like.

Example methods disclosed herein include accessing a secondary content schedule based on one or more watermarks detected in primary media content, the secondary content schedule to identify (i) one or more secondary content items and (ii) one or more first time values associated with the one or more secondary content items. Disclosed example methods also include comparing the one or more first time values associated with the one or more secondary content items in the secondary content schedule to second time values provided by a clock to determine whether to present a first one of the one or more secondary content items, the second time values based on a timestamp associated with the one or more watermarks detected in the primary media content. Disclosed example methods further include causing a media presentation device to display the first one of the secondary content items according to the secondary content schedule.

Example methods disclosed herein include accessing a secondary content schedule based on one or more watermarks detected in primary media content, the secondary content schedule to identify (i) one or more secondary content items and (ii) one or more first time values associated with the one or more secondary content items. Disclosed example methods also include comparing the one or more first time values associated with the one or more secondary content items in the secondary content schedule to second time values provided by a clock to determine whether to present a first one of the one or more secondary content items, the second time values based on a timestamp associated with the one or more watermarks detected in the primary media content. Disclosed example methods further include causing a media presentation device to display the first one of the secondary content items according to the secondary content schedule.

Example methods, apparatus and articles of manufacture to provide media content are disclosed. Example apparatus disclosed herein include means for identifying primary media content presented on a first media presentation device. Disclosed example apparatus also include means for accessing a secondary content schedule associated with the primary media content. The secondary content schedule includes a plurality of secondary content items and time values associated with the secondary content items. The secondary content items are also associated with a loyalty value for a user of the first media presentation device. Disclosed example apparatus further include means for selecting one of the secondary content items to be accessed in response to a timestamp associated with the primary media content being between time values associated with the selected one of the secondary content items in the secondary content schedule.

Example methods, apparatus and articles of manufacture to provide media content are disclosed. Example apparatus disclosed herein include means for identifying primary media content presented on a first media presentation device. Disclosed example apparatus also include means for accessing a secondary content schedule associated with the primary media content. The secondary content schedule includes a plurality of secondary content items and time values associated with the secondary content items. The secondary content items are also associated with a loyalty value for a user of the first media presentation device. Disclosed example apparatus further include means for selecting one of the secondary content items to be accessed in response to a timestamp associated with the primary media content being between time values associated with the selected one of the secondary content items in the secondary content schedule.

Example methods disclosed herein include accessing a secondary content schedule based on one or more watermarks detected in primary media content, the secondary content schedule to identify (i) one or more secondary content items and (ii) one or more first time values associated with the one or more secondary content items. Disclosed example methods also include comparing the one or more first time values associated with the one or more secondary content items in the secondary content schedule to second time values provided by a clock to determine whether to present a first one of the one or more secondary content items, the second time values based on a timestamp associated with the one or more watermarks detected in the primary media content. Disclosed example methods further include causing a media presentation device to display the first one of the secondary content items according to the secondary content schedule.

Example methods disclosed herein include accessing a secondary content schedule based on one or more watermarks detected in primary media content, the secondary content schedule to identify (i) one or more secondary content items and (ii) one or more first time values associated with the one or more secondary content items. Disclosed example methods also include comparing the one or more first time values associated with the one or more secondary content items in the secondary content schedule to second time values provided by a clock to determine whether to present a first one of the one or more secondary content items, the second time values based on a timestamp associated with the one or more watermarks detected in the primary media content. Disclosed example methods further include causing a media presentation device to display the first one of the secondary content items according to the secondary content schedule.

The present invention refers to a method and a system for identifying by an identifying application, a specific piece of audio content played back by a streaming application based on modulating the specific piece of audio content with an audio watermark comprising an identification number. In response to said identification, additional content corresponding to the specific piece of audio content is rendered on a mobile device of a user. The present invention further discloses various details regarding the way the audio watermark is modulated onto a carrier signal given by the piece of audio content and regarding how the process of identifying a specific piece of content is performed which allows to significantly increase the reliability, speed and security of such a method and system based on the watermarking technology.

The present invention refers to a method and a system for identifying by an identifying application, a specific piece of audio content played back by a streaming application based on modulating the specific piece of audio content with an audio watermark comprising an identification number. In response to said identification, additional content corresponding to the specific piece of audio content is rendered on a mobile device of a user. The present invention further discloses various details regarding the way the audio watermark is modulated onto a carrier signal given by the piece of audio content and regarding how the process of identifying a specific piece of content is performed which allows to significantly increase the reliability, speed and security of such a method and system based on the watermarking technology.

Disclosed herein are methods and systems that may help a base station provide high-speed data communication under a protocol such as LTE or WiMAX, even when a GPS signal is not available to the base station.