Systems and methods are provided for replacing athletic equipment. One embodiment is a system that includes a tracking server. The tracking server includes an interface that receives messaging indicating fitness histories for athletes, each of the fitness histories including records that indicate exercise activities performed by an athlete over time, and a controller that, for each of the athletes, analyzes records of exercise activities of the athlete in a corresponding fitness history, applies wear to athletic equipment for the athlete based on the records that were analyzed, and determines whether the athletic equipment exceeds a threshold level of wear. In the event that the athletic equipment exceeds the threshold level, the controller coordinates delivery of new athletic equipment to the athlete, and in the event that the athletic equipment does not exceed the threshold level, the controller foregoes delivery of the new athletic equipment to the athlete.