A method of verifying display of primary visual information on a screen of an electronic visual display device in which primary visual information is displayed on the screen of the display device. Visual verification information is simultaneously displayed at a verification location of the screen. The verification location is monitored using an optical detector to determine if the visual verification information is displayed. Display of the primary visual information is verified if it is determined that the verification information has been displayed.

A method of verifying display of primary visual information on a screen of an electronic visual display device in which primary visual information is displayed on the screen of the display device. Visual verification information is simultaneously displayed at a verification location of the screen. The verification location is monitored using an optical detector to determine if the visual verification information is displayed. Display of the primary visual information is verified if it is determined that the verification information has been displayed.

System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed method includes detecting, at a media device at a media presentation location, a cue in media received at the media device; in response to the detection of the cue, receiving separately form the media an advertisement associated with a user of the media device; presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the detected cue; responsive to presenting the advertisement at the second time, recording a log including first identifying information for the media and second identifying information for the advertisement; and transmitting the log to a data collection facility.

Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed method includes detecting, at a media device at a media presentation location, a cue in media received at the media device; in response to the detection of the cue, receiving separately form the media an advertisement associated with a user of the media device; presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the detected cue; responsive to presenting the advertisement at the second time, recording a log including first identifying information for the media and second identifying information for the advertisement; and transmitting the log to a data collection facility.

Technologies are generally described for systems and methods to identify defective segments of content data. The methods may comprise generating a monitor agent effective to generate a request for the content data. The methods may comprise deploying the monitor agent to an address. The monitor agent may be effective to extract the content data and to generate delivery data associated with the content data. The methods may comprise distributing the delivery data to a parameter processor. The methods may comprise generating parameter data. The parameter data may be effective to indicate a parameter level associated with a parameter of the content data. The methods may comprise generating performance data based on the parameter data. The performance data may be effective to indicate a number of defects among the content data. The methods may comprise identifying a number of defective segments among the content data based on the performance data.

Technologies are generally described for systems and methods to identify defective segments of content data. The methods may comprise generating a monitor agent effective to generate a request for the content data. The methods may comprise deploying the monitor agent to an address. The monitor agent may be effective to extract the content data and to generate delivery data associated with the content data. The methods may comprise distributing the delivery data to a parameter processor. The methods may comprise generating parameter data. The parameter data may be effective to indicate a parameter level associated with a parameter of the content data. The methods may comprise generating performance data based on the parameter data. The performance data may be effective to indicate a number of defects among the content data. The methods may comprise identifying a number of defective segments among the content data based on the performance data.