Methods, systems and computer program products are provided for prioritizing content delivery. Content files associated with one of a plurality of content types are received and saved in one of a plurality of delivery queues according to the content type of the content file where each delivery queue is associated with a priority. In turn, the content files saved in the plurality of delivery queues are delivered over one or more networks to one or more affiliate systems. The transmission order of the content files is based on the priority of the delivery queue.

A method for use in an automated media scheduling system includes generating a shots representing potential playlists of media items. Each of the shots includes multiple shot positions. A shot-position-dependent score of a current content item being considered for insertion into a particular shot position of a particular shot is generated, and indicates how closely the current content item conforms to a predetermined set of factors associated with the particular shot position of the particular shot. The current content item is inserted into the particular shot position of the particular shot based, at least in part on a comparison of the shot-position-dependent score of the current content item with shot-position-dependent scores of other content items, and the shot positions of each of the shots are populated with eligible content items. One of the shots is selected for scheduling based on aggregate scores of eligible content associated with each individual shot.

A method for use in an automated media scheduling system includes generating a shots representing potential playlists of media items. Each of the shots includes multiple shot positions. A shot-position-dependent score of a current content item being considered for insertion into a particular shot position of a particular shot is generated, and indicates how closely the current content item conforms to a predetermined set of factors associated with the particular shot position of the particular shot. The current content item is inserted into the particular shot position of the particular shot based, at least in part on a comparison of the shot-position-dependent score of the current content item with shot-position-dependent scores of other content items, and the shot positions of each of the shots are populated with eligible content items. One of the shots is selected for scheduling based on aggregate scores of eligible content associated with each individual shot.

[Problem to be solved] An object of the present invention is to provide a method for improving an advertising effect, particularly in a television commercial. [Solution] According to an embodiment of the present invention, the disclosed method is a method for providing an advertisement for a television program, which determines an advertisement-related product related to a product to be advertised, refers supply prediction information of the advertisement-related product, and determines the time for placing the TV program advertisement based on the supply prediction information.

The present invention relates to a device and method for transmitting or receiving media resource identification (MRI) information for managing traffic of a service in a communication system. A method for transmitting information associated with content provision in a communication system according to an embodiment of the present invention comprises the steps of: acquiring content configuration information and transmission scheme information for a content; generating media resource identification information including scheduling information and the transmission scheme information according to each content type on the basis of the content configuration information and the transmission scheme information; and transmitting the media resource identification information.

The present invention relates to a device and method for transmitting or receiving media resource identification (MRI) information for managing traffic of a service in a communication system. A method for transmitting information associated with content provision in a communication system according to an embodiment of the present invention comprises the steps of: acquiring content configuration information and transmission scheme information for a content; generating media resource identification information including scheduling information and the transmission scheme information according to each content type on the basis of the content configuration information and the transmission scheme information; and transmitting the media resource identification information.

A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

Inputs configuring a GUI to concurrently display a first On-Air display region (FOADR) and a second On-Air display region (SOADR) are received. The FOADR and SOADR each include: a station selector; a media ID area; and at least one play control associated with corresponding media ID areas. The station selectors in the FOADR and SOADR receive input specifying selected media stations. The media ID areas in the FOADR and SOADR are populated with IDs of media items to be aired on the selected media stations. Airing of media items by the selected media stations is controlled using the play controls included in the FOADR and SOADR.

Inputs configuring a GUI to concurrently display a first On-Air display region (FOADR) and a second On-Air display region (SOADR) are received. The FOADR and SOADR each include: a station selector; a media ID area; and at least one play control associated with corresponding media ID areas. The station selectors in the FOADR and SOADR receive input specifying selected media stations. The media ID areas in the FOADR and SOADR are populated with IDs of media items to be aired on the selected media stations. Airing of media items by the selected media stations is controlled using the play controls included in the FOADR and SOADR.