Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

A media playout system receives a broadcast log transmitted from a media scheduling system. The broadcast log includes a restricted show, and the media playout system makes a first determination a blackout period assigned to the restricted show. The blackout period indicates a period of time associated with the restricted show during which at least one media item is prohibited from being scheduled. The media player also determines that the broadcast log indicates that the at least one media item has been improperly scheduled during the blackout period. In response to determining that the at least one media item has been improperly scheduled during the blackout period, the media playout system transmits, to the media scheduling system, a message requesting a replacement media item to replace the at least one media item that has been improperly scheduled during the blackout period.

A media playout system receives a broadcast log transmitted from a media scheduling system. The broadcast log includes a restricted show, and the media playout system makes a first determination a blackout period assigned to the restricted show. The blackout period indicates a period of time associated with the restricted show during which at least one media item is prohibited from being scheduled. The media player also determines that the broadcast log indicates that the at least one media item has been improperly scheduled during the blackout period. In response to determining that the at least one media item has been improperly scheduled during the blackout period, the media playout system transmits, to the media scheduling system, a message requesting a replacement media item to replace the at least one media item that has been improperly scheduled during the blackout period.

The present invention relates to a device and method for transmitting or receiving media resource identification (MRI) information for managing traffic of a service in a communication system. A method for transmitting information associated with content provision in a communication system according to an embodiment of the present invention comprises the steps of: acquiring content configuration information and transmission scheme information for a content; generating media resource identification information including scheduling information and the transmission scheme information according to each content type on the basis of the content configuration information and the transmission scheme information; and transmitting the media resource identification information.

The present invention relates to a device and method for transmitting or receiving media resource identification (MRI) information for managing traffic of a service in a communication system. A method for transmitting information associated with content provision in a communication system according to an embodiment of the present invention comprises the steps of: acquiring content configuration information and transmission scheme information for a content; generating media resource identification information including scheduling information and the transmission scheme information according to each content type on the basis of the content configuration information and the transmission scheme information; and transmitting the media resource identification information.

A method for playing out a media program including a primary programming. The method includes storing the primary programming; forming first and second sets of content for play-out during a break in the primary programming, where the second set's duration differs by less than a predetermined amount from the duration of the first set of content transmitting, by a first mechanism, a base program including the primary programming and subsequently, during the break, the first set of content, and after the break, the primary programming; and transmitting, by a second mechanism, the primary programming at a first time offset to the transmitting by the first mechanism before the break and subsequently, during the break, the second set of content and after the break, the primary programming at a second time offset to the transmitting by the first mechanism, after the break, the first and second time offsets being different.

A method for playing out a media program including a primary programming. The method includes storing the primary programming; forming first and second sets of content for play-out during a break in the primary programming, where the second set's duration differs by less than a predetermined amount from the duration of the first set of content transmitting, by a first mechanism, a base program including the primary programming and subsequently, during the break, the first set of content, and after the break, the primary programming; and transmitting, by a second mechanism, the primary programming at a first time offset to the transmitting by the first mechanism before the break and subsequently, during the break, the second set of content and after the break, the primary programming at a second time offset to the transmitting by the first mechanism, after the break, the first and second time offsets being different.

Methods, systems and computer program products are provided for prioritizing content delivery. Content files associated with one of a plurality of content types are received and saved in one of a plurality of delivery queues according to the content type of the content file where each delivery queue is associated with a priority. In turn, the content files saved in the plurality of delivery queues are delivered over one or more networks to one or more affiliate systems. The transmission order of the content files is based on the priority of the delivery queue.

Methods, systems and computer program products are provided for prioritizing content delivery. Content files associated with one of a plurality of content types are received and saved in one of a plurality of delivery queues according to the content type of the content file where each delivery queue is associated with a priority. In turn, the content files saved in the plurality of delivery queues are delivered over one or more networks to one or more affiliate systems. The transmission order of the content files is based on the priority of the delivery queue.