An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

The present disclosure describes techniques for projecting person-level viewership from household-level tuning events. One example method includes accessing tuning data representing television tuning events associated with particular households; accessing panelist viewing data representing television viewing events associated with panelists; and for at least one tuning event represented by the tuning data: accessing household member data associated with the tuning event; determining a member minutes value associated with each individual member of the particular household for the tuning event; and determining a fractional viewership value for each individual member of the particular household associated with the tuning event.

A media device and method execute computer instructions to: generate a first query fingerprint of media content; send the first query fingerprint to a server; and receive, from the server, an identification of a first channel being watched in response to the server finding a match to the first query fingerprint. The media device iteratively receives, from the server, a plurality of fingerprints generated from the media content in locations ahead of where the media content is being received; store the plurality of fingerprints in a local database of a computer-readable storage medium; and compare a second query fingerprint of the media content with the plurality of fingerprints to determine whether the media device remains set on the first channel, without continuously pinging the server. When the media device locally detects a non-match with the second query fingerprint, the process starts over with it finding a match at the server.

Embodiments of a system and method for indicating audience engagement are generally described herein. A method may include sending speech from a speaker to be played for a plurality of members of an audience, receiving audience reaction information, for the plurality of members of the audience, from a plurality of sensors, the audience reaction information captured by the plurality of sensors while the speech is playing for the plurality of members of the audience, processing the audience reaction information to aggregate the audience reaction information, determining, using the processed information, an engagement factor, and sending an aggregated engagement level indicator to a speaker device, the aggregated engagement level indicator based on the engagement factor and indicating overall engagement of the audience to the speech.

Embodiments of a system and method for indicating audience engagement are generally described herein. A method may include sending speech from a speaker to be played for a plurality of members of an audience, receiving audience reaction information, for the plurality of members of the audience, from a plurality of sensors, the audience reaction information captured by the plurality of sensors while the speech is playing for the plurality of members of the audience, processing the audience reaction information to aggregate the audience reaction information, determining, using the processed information, an engagement factor, and sending an aggregated engagement level indicator to a speaker device, the aggregated engagement level indicator based on the engagement factor and indicating overall engagement of the audience to the speech.

Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The advertisement information may be sent to the advertisement server.

Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The advertisement information may be sent to the advertisement server.

A computer-implemented method of using video program viewer interaction data that has been loaded to a media measurement database as input to a measurement engine which then calculates Linear, DVR, and VOD asset viewing activity at three levels: (a) Video Program, (b) Video Program Airing, (c) Video Program Airing Segment, where each level provides summary metrics for groupings of Demographic, Geographic, and/or Device Characteristic, and also second-by-second viewing metrics, including counting advertising impressions, within the Demographic, Geographic, Device groupings. System also accounts for reduced value of ad viewing when viewer is using trick plays or when viewer delays viewing recorded content. Together these metrics provide detailed information on customer viewing behavior which can be used to drive business decisions for service providers, advertisers and content producers. Additionally, a viewing histogram analysis is produced.

Example methods, apparatus, systems and articles of manufacture to facilitate local time-based digital audio measurement are disclosed. In examples disclosed herein, a hello ping may be received from a media player. The media player may be associated with a location based on the hello ping. The media player may be associated with a time offset based on the location. A configuration file may be generated to include the location and the time offset. The configuration file may be sent to the media player.

Example methods, apparatus, systems and articles of manufacture to facilitate local time-based digital audio measurement are disclosed. In examples disclosed herein, a hello ping may be received from a media player. The media player may be associated with a location based on the hello ping. The media player may be associated with a time offset based on the location. A configuration file may be generated to include the location and the time offset. The configuration file may be sent to the media player.