Provided is a method for transmitting a broadcast signal. The method for transmitting a broadcast signal, according to the present invention, can be a broadcast content transmitting method, comprising the steps of: generating, by a first module, a first media stream for broadcast content wherein the first media stream includes a plurality of packets, and at least one of the packets includes time information; generating, by a second module, a second media stream for the broadcast content; transmitting, by a third module, the first media stream through a broadcast network; receiving, by a fourth module, a request for the second media stream from a receiver; and transmitting, by the fourth module, the second media stream to the receiver through the Internet network.

A method and system for profiling interests of users based on multimedia content analysis and creating users' profiles respective thereof is provided. The method comprises receiving a tracking information gathered with respect to an interaction of a user with at least one multimedia element displayed on a user node; determining a user impression respective of at least one multimedia content element using the received tracking information; generating at least one signature for the at least one multimedia element; determining at least a concept of the at least one multimedia element using the at least one generated signature, wherein an interest of the user is determined respective of the concept; creating a user profile to include at least the user interest; and storing the user profile in a data warehouse.

A method and system for profiling interests of users based on multimedia content analysis and creating users' profiles respective thereof is provided. The method comprises receiving a tracking information gathered with respect to an interaction of a user with at least one multimedia element displayed on a user node; determining a user impression respective of at least one multimedia content element using the received tracking information; generating at least one signature for the at least one multimedia element; determining at least a concept of the at least one multimedia element using the at least one generated signature, wherein an interest of the user is determined respective of the concept; creating a user profile to include at least the user interest; and storing the user profile in a data warehouse.

Methods and systems for automatically transitioning content based on facial recognition, wherein the method may include receiving a signal from a camera, identifying a face of a viewer within an area, retrieving a user identifier associated with the face of the viewer, selecting a program, and displaying the program.

Methods and systems for automatically transitioning content based on facial recognition, wherein the method may include receiving a signal from a camera, identifying a face of a viewer within an area, retrieving a user identifier associated with the face of the viewer, selecting a program, and displaying the program.

A computer-implemented method of using video viewing activity data as input to an aggregation engine built on the Hadoop MapReduce framework which calculates second-by-second video viewing activity aggregated to the analyst's choice of (a) geographic area, (b) video server, (c) video content (channel call sign, video program, etc.), or (d) viewer demographic, or any combination of these fields, for each second of the day represented in the video viewing activity data. Also calculates overall viewing for use as a denominator in calculations. The source data may be extracted from a database defined according to the Cable Television Laboratories, Inc. Media Measurement Data Model defined in “Audience Data Measurement Specification” as “OpenCable™ Specifications, Audience Measurement, Audience Measurement Data Specification” document OC-SP-AMD-I01-130502 or any similar format. These metrics provide detailed data needed to calculate information on customer viewing behavior that can drive business decisions for service providers, advertisers, and content producers.

A method and system for determining a current context of a multimedia content element are provided. The method includes receiving at least one multimedia content element from a user device; receiving at least one environmental variable related to the at least one multimedia content element; generating at least one signature for the multimedia content element; determining a context of the at least one multimedia content element based on the at least one contextual parameter; and determining the current context of the at least one multimedia content element based on at least one contextual parameter and the determined context.

A method and system for determining a current context of a multimedia content element are provided. The method includes receiving at least one multimedia content element from a user device; receiving at least one environmental variable related to the at least one multimedia content element; generating at least one signature for the multimedia content element; determining a context of the at least one multimedia content element based on the at least one contextual parameter; and determining the current context of the at least one multimedia content element based on at least one contextual parameter and the determined context.

Techniques are disclosed for managing delivery of content and tracking the same via audio cues. For example, a client computing device may monitor ambient sound for audio that matches audio sampled from broadcast content. In response to detecting matching audio, the client computing device transmits tracking data to a centralized content server. The content server records the tracking information and evaluates whether the matching audio was detected within a geographic area associated with the broadcast content. If so, the content server executes additional actions including transmitting supplemental content to the client computing device and/or updating summary level metrics that indicate receptions of broadcast content within target geographic locations.

Techniques are disclosed for managing delivery of content and tracking the same via audio cues. For example, a client computing device may monitor ambient sound for audio that matches audio sampled from broadcast content. In response to detecting matching audio, the client computing device transmits tracking data to a centralized content server. The content server records the tracking information and evaluates whether the matching audio was detected within a geographic area associated with the broadcast content. If so, the content server executes additional actions including transmitting supplemental content to the client computing device and/or updating summary level metrics that indicate receptions of broadcast content within target geographic locations.