A method and apparatus for displaying branded video tags. An advertiser provides additional content associated with broadcast advertising content to a service provider that downloads the additional content to a digital video recorder (DVR). The service provider inserts command tags into the content that are intercepted by the DVR and interpreted as commands that instruct the DVR to perform specific actions when the DVR receives the stream from a broadcaster. The DVR intercepts and translates any tags inserted into the content stream while the DVR is playing the content stream. Tags can cause the DVR to display a branded video tag to the user which is a displayed icon that requests an interaction by the user and has an advertiser’s logo(s) displayed in its vicinity.

An image capturing apparatus comprises an interface configured to connect to an external apparatus, a transmitting unit configured to transmit image data to an external apparatus connected by the interface, a processing unit configured to encode the image data with a predetermined format, a determination unit configured to determine whether or not image data to be encoded by the processing unit includes decoding information for decoding the image data, and a control unit configured to switch, based on the determination result, between processing for transmitting image data encoded by the processing unit and the decoding information to the external apparatus and processing for transmitting an image file in which image data including the decoding information is encoded to the external apparatus.

Techniques to selectively capture media using a single user interface element are described. In one embodiment, an apparatus may comprise a touch controller, a visual media capture component, and a storage component. The touch controller may be operative to receive a haptic engagement signal. The visual media capture component may be operative to be configured in a capture mode based on whether a haptic disengagement signal is received by the touch controller before expiration of a first timer, the capture mode one of a photo capture mode or video capture mode, the first timer started in response to receiving the haptic engagement signal, the first timer configured to expire after a first preset duration. The storage component may be operative to store visual media captured by the visual media capture component in the configured capture mode. Other embodiments are described and claimed.

A method and apparatus for displaying branded video tags. An advertiser provides additional content associated with broadcast advertising content to a service provider that downloads the additional content to a digital video recorder (DVR). The service provider inserts command tags into the content that are intercepted by the DVR and interpreted as commands that instruct the DVR to perform specific actions when the DVR receives the stream from a broadcaster. The DVR intercepts and translates any tags inserted into the content stream while the DVR is playing the content stream. Tags can cause the DVR to display a branded video tag to the user which is a displayed icon that requests an interaction by the user and has an advertiser's logo(s) displayed in its vicinity.

A generation apparatus according to the present invention is a generation apparatus for generating a media file storing virtual viewpoint image data generated based on pieces of image data of an object captured from a plurality of directions with a plurality of cameras, and obtains a virtual viewpoint parameter to be used to generate virtual viewpoint image data. Further, the generation apparatus generates a media file storing the obtained virtual viewpoint parameter and virtual viewpoint image data generated based on the virtual viewpoint parameter. In this way, the generation apparatus can improve usability related to a virtual viewpoint image.

A system and method is disclosed for enabling user friendly interaction with a camera system. Specifically, the inventive system and method has several aspects to improve the interaction with a camera system, including voice recognition, gaze tracking, touch sensitive inputs and others. The voice recognition unit is operable for, among other things, receiving multiple different voice commands, recognizing the vocal commands, associating the different voice commands to one camera command and controlling at least some aspect of the digital camera operation in response to these voice commands. The gaze tracking unit is operable for, among other things, determining the location on the viewfinder image that the user is gazing upon. One aspect of the touch sensitive inputs provides that the touch sensitive pad is mouse-like and is operable for, among other things, receiving user touch inputs to control at least some aspect of the camera operation. Another aspect of the disclosed invention provides for gesture recognition to be used to interface with and control the camera system.

Processing for judging whether a face is included in a frame is performed, in a predetermined interval, on each of frames included in a moving image of a subject, displayed on a monitor, until the judgment becomes positive. If it is judged that a face is included in a frame, the facial position is detected in the frame, and stored. Then, judgment is made as to whether a face is included in the next frame after predetermined time. If the judgment is positive, the facial position is detected. The previously stored facial position is replaced by the newly detected facial position, and the newly detected facial position is stored. These processes are repeated until photographing operation is performed by operating a release unit.

An image capture apparatus displays a live view image that is based on an acquired image, stores image data that is based on the acquired image, and acquires additional information associated with a predetermined subject included in the live view image. The image capture apparatus superimposes the additional information on the live view image and displays the resulting image before the image data is stored, and stores the image data and the acquired additional information in association with each other.

Examples described relate to systems, methods, and apparatus for transmitting image data. The apparatus may comprise a memory buffer configured to store data elements of an image frame and generate a signal indicating that each of the data elements of the image frame have been written to the memory buffer, a processor configured to initiate a flush operation for reading out at least one data element of the image frame from the memory buffer and to output the at least one data element at a first rate, a rate adjustment unit configured to receive the at least one data element from the processor at the first rate and to output the at least one data element at a second rate, and a multiplexer configured to receive the at least one data element from the processor at the first rate and configured to receive the at least one data element from the rate adjustment unit at the second rate. The multiplexer may select the at least one data element at the second rate for transmitting on a bus in response to receiving the signal from the memory buffer.

A generation apparatus according to the present invention is a generation apparatus for generating a media file storing virtual viewpoint image data generated based on pieces of image data of an object captured from a plurality of directions with a plurality of cameras, and obtains a virtual viewpoint parameter to be used to generate virtual viewpoint image data. Further, the generation apparatus generates a media file storing the obtained virtual viewpoint parameter and virtual viewpoint image data generated based on the virtual viewpoint parameter. In this way, the generation apparatus can improve usability related to a virtual viewpoint image.