A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.

A communication structure for both personal communication services and broadly disseminated communication services is described. The communication structure includes a communication unit having telecommunication capability enabling a user of the communication structure to communicate to a remote individual. The communication structure also including multiple displays capable of displaying text, image, video data and further including non-digital advertising surfaces for displaying static images and a speaker system for broadcasting messages. The multiple displays and non-digital advertising surfaces allowing for communication with individuals within visual range of the communication structure. The multiple displays having synchronization capability, allowing for coordination of the text, image and video data displayed. The communication structure being connectable to other communication structures and the multiple displays of the multiple communication structures also having synchronization capability. The multiple displays, non-digital advertising surfaces and speaker system providing a communication platform for widespread dissemination of advertisements and other messages.

Systems and methods of recommending that two people form a link on a social networking system uses activities conducted by a first person on a telephony system to determine the names of individuals and businesses that the first person has communicated with through the telephony system. This list of names and individuals is then compared to the names of individuals and businesses that are members of the social networking system. If the first person is communicating with individuals or businesses who are members of the social networking system, a recommendation that they form a link on the social networking system is issued to one or both parties.

A system, methods, and computer program products for performing call tracking in a novel way wherein caller ID data is obfuscated so as to preserve a caller's privacy by protecting their telephone number.

Systems and methods to selectively block calls from reaching destinations based on an input received from a callback connection. One embodiment includes a web server to receive a selection of an advertisement from an customer and to obtain a communication reference from the customer in response to the selection; a session border controller to interface with a packet switched network; and one or more telecommunication servers coupled to the session border controller and the web server, the one or more telecommunication servers to establish a connection for real time communications using the communication reference, to initiate a connection for real time communications with an advertiser of the advertisement after receiving an indication of acceptance of the connection established using the communication reference; where the advertiser is charged an advertisement fee in response to establishing a connection for real time communications between the advertiser and the customer.

A system for presenting targeted search results to a mobile communication facility, the system configured to perform the steps of (a) receiving information relating to a viewing history of television content including a plurality of episodes from a series viewed by a user; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series.

Various embodiments of methods, systems, and computer programs are disclosed for providing advertisements in a conference user interface. One embodiment is a method comprising: a conferencing system establishing a conference between a plurality of participants via a corresponding computing device connected to the conferencing system via a communication network; presenting a conference user interface to the computing devices, the conference user interface displaying each of the participants as a unique participant object in a virtual location; an online advertising platform selecting advertisement data from one or more advertisers; providing the selected advertisement data to the conferencing system; and displaying the advertisement data with an associated advertisement object in the virtual location during the conference.

A method of augmenting a telecommunications call, the method comprising: detecting a telecommunications call event at a user telecommunications device; selecting an item of media content, the item of media content being associated with the calling party; augmenting the call with the item of media content; detecting a user interaction with the device in response to the item of media content; and transmitting information relating to the user interaction to the calling party.

Product offering systems are provided. Product offering systems may include sending an offer to a customer that possesses a mobile computing device and has agreed to receive offers for products via the mobile computing device. Agreeing to receive offers would result in the unique data about the customer being available to offer provider. Unique customer data may include data related to the customers wireless service provider or from a financial account in a financial institution, and collecting customer data about the customer, wherein the customer data comprises financial data and personal data. Product offering systems may further include registering a wireless computing device of the customer to able the device to receive the offer, and determining opportunities to send the offer to the customer by monitoring the customer and the customer data. Product offering systems may also include sending the offer to the customer's registered device based on the determination of opportunities.

In embodiments of the present invention, systems and methods for organizing content for media services may comprise organizing content from a plurality of data sources having information relevant to a channel, transforming the content into short messages suitable for delivery to a user via at least two of SMS, MMS, WAP, e-mail, and the Internet, and managing a script of such messages, wherein the next short message in a series is based on a user response to a prior short message in the series. User engagement may be facilitated by developing locally produced, personalized channels for delivery of relevant content. The mobile platform may enable building mobile-oriented communities around original content. Content may be local, authentic, relevant, insider, original, aggregated, a multi-modal mash-up, and the like.