The present disclosure provides a content providing method and apparatus for distributing a video content in which audio or captions are added to an original content that enable a content consumer to exclude the audio and captions added to the original content and restore the original content. According to an embodiment of the present disclosure, a plurality of video objects into which a video is divided based on cuts, a plurality of audio clip objects included in the video, a plurality of caption clip objects included in the video, video object attribute information, audio clip attribute information, and caption clip attribute information are stored in a format of a video content frame having a predetermined structure and transmitted to a receiving device, so that the receiving device may reproduce the video content by selectively combining only necessary content elements.