An advertisement system and method of identifying targeted advertisements for presentation to one or more viewers. In one aspect, the invention may be a method of identifying targeted advertisements for presentation to one or more viewers, the method comprising: receiving a map based on one or more advertising groups and characterization information derived from at least one of the viewers; and transmitting to equipment associated with the viewers, one or more advertisements each having one or more advertising group identifier, wherein an advertising group identifier matches an advertising group within the map.

The present invention relates to a content providing system, a receiving apparatus and method, a storage medium, and a program, which enable to perform a variety of contents provisions. An operational terminal 21 can obtain, from a storage terminal 1, contents corresponding to utilization information sent from an operational terminal 11 that is receiving provision of predetermined contents from a storage terminal 1. That is, if a user 23 is interested in contents that a user 13 is watching and listening to on the operational terminal 11, and desires to watch and listen to it, the user 23 can watch and listen to on the operational terminal 21, the contents that the user 13 is watching and listening to, by holding the operational terminal 21 very close to the operational terminal 11, or holding the operational terminal 11 very close to the operational terminal 21.

A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.

The present invention relates to a content providing system, a receiving apparatus and method, a storage medium, and a program, which enable to perform a variety of contents provisions. An operational terminal 21 can obtain, from a storage terminal 1, contents corresponding to utilization information sent from an operational terminal 11 that is receiving provision of predetermined contents from a storage terminal 1. That is, if a user 23 is interested in contents that a user 13 is watching and listening to on the operational terminal 11, and desires to watch and listen to it, the user 23 can watch and listen to on the operational terminal 21, the contents that the user 13 is watching and listening to, by holding the operational terminal 21 very close to the operational terminal 11, or holding the operational terminal 11 very close to the operational terminal 21.

An apparatus includes a plurality of packetizers, a buffer, and an interface. The plurality of packetizers includes a first packetizer and a second packetizer. Each of the plurality of packetizers is configured to receive media content from a corresponding media source. The buffer is coupled to the plurality of packetizers and is configured to concurrently receive first content from the first packetizers and second content from the second packetizers. The interface is configured to provide the first content from the buffer to a display device and to provide the second content from the buffer to the display device responsive to a media selection request received from the display device.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

The present technology relates to a reception apparatus, a reception method, a transmission apparatus, and a transmission method that make it possible to do a promotion for a non-subscriber to a pay broadcast service more flexibly. The reception apparatus receives broadcast content that is provided as a pay broadcast service and transmitted in a scrambled manner, acquires a subscription check application for checking presence of a subscription to the pay broadcast service depending on information indicating presence of the subscription check application, the information being included in control information including information regarding a structure of the broadcast content, and controls an operation of the subscription check application. The present technology is applicable, for example, to a television receiver capable of receiving a digital broadcast signal.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

An apparatus includes a plurality of packetizers, a buffer, and an interface. The plurality of packetizers includes a first packetizer and a second packetizer. Each of the plurality of packetizers is configured to receive media content from a corresponding media source. The buffer is coupled to the plurality of packetizers and is configured to concurrently receive first content from the first packetizers and second content from the second packetizers. The interface is configured to provide the first content from the buffer to a display device and to provide the second content from the buffer to the display device responsive to a media selection request received from the display device.