An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

The present technology relates to a reception apparatus, a reception method, a transmission apparatus, and a transmission method that make it possible to do a promotion for a non-subscriber to a pay broadcast service more flexibly. The reception apparatus receives broadcast content that is provided as a pay broadcast service and transmitted in a scrambled manner, acquires a subscription check application for checking presence of a subscription to the pay broadcast service depending on information indicating presence of the subscription check application, the information being included in control information including information regarding a structure of the broadcast content, and controls an operation of the subscription check application. The present technology is applicable, for example, to a television receiver capable of receiving a digital broadcast signal.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

The present invention relates to a content providing system, a receiving apparatus and method, a storage medium, and a program, which enable to perform a variety of contents provisions. An operational terminal 21 can obtain, from a storage terminal 1, contents corresponding to utilization information sent from an operational terminal 11 that is receiving provision of predetermined contents from a storage terminal 1. That is, if a user 23 is interested in contents that a user 13 is watching and listening to on the operational terminal 11, and desires to watch and listen to it, the user 23 can watch and listen to on the operational terminal 21, the contents that the user 13 is watching and listening to, by holding the operational terminal 21 very close to the operational terminal 11, or holding the operational terminal 11 very close to the operational terminal 21.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

In one embodiment, a method of displaying content portal advertisements and programming advertisements in a video delivery network environment is disclosed. The method includes providing a content portal to a plurality of viewers, the content portal for use by a viewer in navigating video programming. A content portal advertisement queue and a programming advertisement queue are received. Each programming advertisement is linked with one content portal advertisement of the content portal advertisement queue. A programming advertisement is displayed and, when the content portal is invoked immediately subsequent or concurrent to the displaying, the content portal advertisement is displayed. The content portal advertisement queue is reordered by placing the displayed content portal advertisement at the bottom of the content portal advertisement queue.

The present technology relates to a reception apparatus, a reception method, a transmission apparatus, and a transmission method that make it possible to do a promotion for a non-subscriber to a pay broadcast service more flexibly. The reception apparatus receives broadcast content that is provided as a pay broadcast service and transmitted in a scrambled manner, acquires a subscription check application for checking presence of a subscription to the pay broadcast service depending on information indicating presence of the subscription check application, the information being included in control information including information regarding a structure of the broadcast content, and controls an operation of the subscription check application. The present technology is applicable, for example, to a television receiver capable of receiving a digital broadcast signal.

The present technology relates to a reception apparatus, a reception method, a transmission apparatus, and a transmission method that make it possible to do a promotion for a non-subscriber to a pay broadcast service more flexibly. The reception apparatus receives broadcast content that is provided as a pay broadcast service and transmitted in a scrambled manner, acquires a subscription check application for checking presence of a subscription to the pay broadcast service depending on information indicating presence of the subscription check application, the information being included in control information including information regarding a structure of the broadcast content, and controls an operation of the subscription check application. The present technology is applicable, for example, to a television receiver capable of receiving a digital broadcast signal.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.

An Internet Protocol television system includes a set-top box that receives requests to display video streams being transmitted to a household. In response to the request, the set-top box provides a list of the video streams to a display device. The list includes options to terminate transmission of one or more of the streams. This allows a user to determine which video streams should be transmitted when bandwidth limitations are reached.