The present technology relates to a transmission device, a transmission method, a reception device, and a reception method that can improve transmission efficiency. An encoded signal is generated based on realtime data indicated by a waveform L using a predetermined fixed bit rate as a maximum code amount Sx and the encoded signal into which non-realtime data with an insufficient code amount is inserted is transmitted at the fixed bit rate, as indicated by a range Z12, when a code amount of the generated encoded signal is insufficient for the maximum code amount Sx. The present technology can be applied to broadcasting communication.

Methods and apparatus are provided for content delivery. In one aspect, a method in a device of receiving Adaptive Bit Rate (ABR) content comprises receiving an ABR manifest associated with the content, the ABR manifest describing segments of content and specifying a plurality of policies and respective associated data transfer rules, receiving an indication identifying one of the policies, and requesting segments of the content from a content delivery network in accordance with the content delivery rules associated with the policy identified by the indication.

Embodiments of mechanisms for dynamic media content type streaming management for mobile devices are generally described herein. In some embodiments, the mobile device may receive selection input pertaining to generating output from a media file containing at least two of audio data, video data, and closed-captioning data, the selection input selecting at least one of audio, video, and closed-captioning to be output during play of the media content. In some embodiments, the mobile device may generate an audio output as a signal in response to the selection input including audio. In some embodiments, the mobile device may generate a video output as a signal in response to the selection input including video. In some embodiments, the mobile device may generate a closed-captioning output as a signal in response to selection input including closed-captioning.

In one embodiment, a system includes a Headend apparatus including a watermark processor to generate secondary video streams from sections of a primary video stream, group the secondary video streams in groups of at least two secondary video streams, the secondary video streams including units of data for use in watermarking across cryptoperiods in an end-user device which selects one secondary video stream in each group for rendering as part of a composited video stream in order to embed units of data of an identification in the composited video stream, wherein in each cryptoperiod, the watermark processor is operative to generate different groups of the secondary video streams from different non-overlapping portions of the primary video stream, and an encryption processor to generate control words, encrypt each secondary video stream with a different control word, and change the control word of each secondary video stream every cryptoperiod.

An example method includes receiving a media identifier and a first impression identifier from a media device, the media identifier being indicative of media presented at the media device, receiving the first impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device, and receiving a second impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier encrypted with a second encryption key. The example method further includes identifying the first user information as associated with a user based on the first impression identifier, identifying the second user information as not associated with the user based on the second impression identifier and discarding the second user information.

Systems and methods are described to enable delivery of streaming content while inhibiting or preventing removal, blocking, or skipping of portions within that streaming content. A content delivery system can generate a manifest indicating content portions that form the streaming content. Each content portion can be identified in the manifest using a concealed identifier, which conceals the actual identifier of the content portion from the client to inhibit or prevent the client from automatically removing or modifying the content portion. On receiving a request for a content portion, the content delivery system can convert the concealed identifier into the actual identifier, and return the appropriate content portion to the client. In some instances, the specific identifiers included within a concealed manifest may be modified or adapted based on monitoring information of the client device, to ensure clients view given portions of streaming content.

The systems and method disclosed herein address introduce identifiers within the individual entitlement management messages (EMMs) addressed to that client that uniquely identify the combination of system and subscriber account to which the client is deployed, and use of them to issue automatic factory reset behavior when the client is re-authorized for the new subscriber. In one embodiment, the EMM messages used to trigger the reset behavior are cryptographically signed specifically for the individual client to ensure that such a message cannot be maliciously sent by an untrusted third party. The facility to deliver such a message is already available within the conditional access system (CAS).

A media processing tool adds custom data to an elementary media bitstream or media container. The custom data indicates nominal range of samples of media content, but the meaning of the custom data is not defined in the codec format or media container format. For example, the custom data indicates the nominal range is full range or limited range. For playback, a media processing tool parses the custom data and determines an indication of media content type. A rendering engine performs color conversion operations whose logic changes based at least in part on the media content type. In this way, a codec format or media container format can in effect be extended to support full nominal range media content as well as limited nominal range media content, and hence preserve full or correct color fidelity, while maintaining backward compatibility and conformance with the codec format or media container format.

A media distribution system and method with sample variants for normalized encryption involves encrypting a main track of a media content asset using a first encryption scheme and encrypting a sample variant track of the media content asset using a second encryption scheme, and performing at least one of: storing the encrypted main track and encrypted sample variant track of the media content asset packaged in a storage format, and transmitting the encrypted main track and the encrypted sample variant track in a distribution container format to an edge media router (EMR) device configured to repackage the media content asset into a delivery container format without reencrypting the media content asset.

A computer implemented method and apparatus for dynamically switching video segment locations (CDNS) during live content/ad manipulation in a completely transparent way to video players. The computer implemented method and apparatus is configured to use a per-user video manifest delivery to track CDN performance based on CDN switch logic from received manifest/playlist requests.