An apparatus to facilitate video streaming for cloud gaming is disclosed. The apparatus includes a processor to receive a first compressed content bitstream from a first server device; capture input content to utilize as overlay content for the first compressed content bitstream; determine whether one of a first mode of pass-through encoding is enabled or a second mode of look-ahead encoding is enabled; and responsive to the first mode of pass-through encoding being enabled: generate a second content bitstream representing the input content; multiplex the first compressed content bitstream with the second content bitstream to generate a third combined content bitstream; and transmit the third combined content bitstream to a streaming server device for streaming to one or more users.

An apparatus to facilitate video streaming for cloud gaming is disclosed. The apparatus includes a processor to receive a first compressed content bitstream from a first server device; capture input content to utilize as overlay content for the first compressed content bitstream; determine whether one of a first mode of pass-through encoding is enabled or a second mode of look-ahead encoding is enabled; and responsive to the first mode of pass-through encoding being enabled: generate a second content bitstream representing the input content; multiplex the first compressed content bitstream with the second content bitstream to generate a third combined content bitstream; and transmit the third combined content bitstream to a streaming server device for streaming to one or more users.

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

The present invention relates to a reception device and a method for the processing of multimedia data flows in said device comprising an interface to a first network and an interface to a second network, said method comprising the following steps: receive, from the first network, a first flow comprising multimedia data through a first transport protocol fitted with a first data synchronization system; receive, from the second network, a second flow comprising multimedia data through a second transport protocol fitted with a second data synchronization system, said second synchronization system being based on timing references different from those of the first data synchronization system; characterized in that said first and second flows transport the same synchronization information in the payload field of the first and of the second transport protocol, said synchronization information comprising data indicating the moment from which said multimedia data must be rendered; synchronize said first and second flows by using said synchronization information; and perform a step for rendering said first and second multimedia flows.

The present invention relates to a reception device and a method for the processing of multimedia data flows in said device comprising an interface to a first network and an interface to a second network, said method comprising the following steps: receive, from the first network, a first flow comprising multimedia data through a first transport protocol fitted with a first data synchronization system; receive, from the second network, a second flow comprising multimedia data through a second transport protocol fitted with a second data synchronization system, said second synchronization system being based on timing references different from those of the first data synchronization system; characterized in that said first and second flows transport the same synchronization information in the payload field of the first and of the second transport protocol, said synchronization information comprising data indicating the moment from which said multimedia data must be rendered; synchronize said first and second flows by using said synchronization information; and perform a step for rendering said first and second multimedia flows.

A device for transmitting a packet includes a first processor configured to generate a first packet based on a first content; a second processor configured to generate a second packet independently from the first processor based on a second content; a signaling processor configured to generate a signaling packet based on the first content and the second content; and a communication interface configured to transmit the first packet, the second packet, and the signaling packet, wherein the first processor, the second processor, and the signaling processor respectively generate the first packet, the second packet, and the signaling packet in parallel.

A device for transmitting a packet includes a first processor configured to generate a first packet based on a first content; a second processor configured to generate a second packet independently from the first processor based on a second content; a signaling processor configured to generate a signaling packet based on the first content and the second content; and a communication interface configured to transmit the first packet, the second packet, and the signaling packet, wherein the first processor, the second processor, and the signaling processor respectively generate the first packet, the second packet, and the signaling packet in parallel.

Apparatus and method for mass distribution of content. A system for mass distribution of content includes a media server configured to receive content comprising a real-time broadcast of a live performance. The media server generates a content signal representative of the received content and a multicast network coupled to the media server encrypts the content signal and multiplies it to generate a multicast signal. The multicast signal, transmitted by a multicast network via the data communication network, comprises a plurality of encrypted unicast signals. One or more receivers are coupled to the multicast network via the data communication network and each receives one of the encrypted unicast signals of the multicast signal via the data communication network. Each of the one or more receivers decrypts the received unicast signal and broadcasts the decrypted unicast signal to one or more entertainment pods for consumption.

This disclosure describes methods and systems for viewing a collection of media objects, such as a video clip and associated responses (video, audio and text), in a seamless way. Provided with a media object and a series of responses and counter responses, a real time media combining methodology is coupled with a text and audio conversion process to generate a media stream, or downloadable media object, that contains the original media object and some or all of the associated responses. The media content is formatted into the stream so that ancillary content, like text associated with a particular video response, may also be displayed. Advertisements may be inserted into the stream between responses or overlaying some portion of the viewing area during rendering of the stream.