A method for signalling, to a terminal, substitution of an item of content, broadcast via a broadcast network to which the terminal is connected, with a substitute item of content. Such a method includes: obtaining a substitute information packet including time information indicating a time of execution, by the terminal, of an action for substituting the broadcast item of content with the substitute item of content, wherein the time information corresponds to a date of rendering of an image of the broadcast item of content with reference to a reference clock embedded in the broadcast item of content; generating an event notification message including the time information; and inserting the event notification message into a data flow conveying the item of content broadcast within the broadcast network.

A method for signalling, to a terminal, substitution of an item of content, broadcast via a broadcast network to which the terminal is connected, with a substitute item of content. Such a method includes: obtaining a substitute information packet including time information indicating a time of execution, by the terminal, of an action for substituting the broadcast item of content with the substitute item of content, wherein the time information corresponds to a date of rendering of an image of the broadcast item of content with reference to a reference clock embedded in the broadcast item of content; generating an event notification message including the time information; and inserting the event notification message into a data flow conveying the item of content broadcast within the broadcast network.

A system for performing user-initiated content modification includes a computing platform having processing hardware and a system memory storing a software code. The processing hardware is configured to execute the software code to receive a request to perform a modification to content, determine, in response to the request, whether the modification is permissible or impermissible, and when the modification is determined to be impermissible, deny the request. When the modification is determined to be permissible, the processing hardware is configured to further execute the software code to obtain the content, obtain or produce alternate content for use in modifying the content per the request, and perform the modification to the content, using the alternate content, to provide modified content.

A system for performing user-initiated content modification includes a computing platform having processing hardware and a system memory storing a software code. The processing hardware is configured to execute the software code to receive a request to perform a modification to content, determine, in response to the request, whether the modification is permissible or impermissible, and when the modification is determined to be impermissible, deny the request. When the modification is determined to be permissible, the processing hardware is configured to further execute the software code to obtain the content, obtain or produce alternate content for use in modifying the content per the request, and perform the modification to the content, using the alternate content, to provide modified content.

Systems, methods and articles for optimizing the clearance of content, such as advertisements. The systems disclosed herein provide a greater chance that offers to buy advertisement placement opportunities from media providers are accepted by the media providers. This is achieved by matching advertisements to advertisement placement opportunities which match buyer goals and provider goals, and by using historical data related to advertisements that the seller has cleared. The system may optimize clearance for multiple buyers which are competing for the same advertisement placement opportunities at the same time.

Methods, systems, and computer readable media can be operable to facilitate the intercept and manipulation of content requested by a client device. The methods, systems, and apparatuses described herein enable the interception and redirection of packets based upon a set of rules. Intercepted packets may be redirected away from an origin server and may be forwarded to a splicing device. The splicing device may establish a session with a corresponding origin server, and retrieve content that is requested by the intercepted packet. In embodiments, the splicing device may identify alternate content that is associated with the intercepted packet and/or content that is further associated with a device or subscriber associated with the packet. One or more segments of the requested content, or the entirety of the requested content may be replaced with the alternate content, and the modified content may be output to the client device requesting the content.

Methods, systems, and computer readable media can be operable to facilitate the intercept and manipulation of content requested by a client device. The methods, systems, and apparatuses described herein enable the interception and redirection of packets based upon a set of rules. Intercepted packets may be redirected away from an origin server and may be forwarded to a splicing device. The splicing device may establish a session with a corresponding origin server, and retrieve content that is requested by the intercepted packet. In embodiments, the splicing device may identify alternate content that is associated with the intercepted packet and/or content that is further associated with a device or subscriber associated with the packet. One or more segments of the requested content, or the entirety of the requested content may be replaced with the alternate content, and the modified content may be output to the client device requesting the content.

Methods and apparatus are disclosed for video transmission using tokens. According to one example, computer-readable storage media store instructions that cause a processor to: distribute, toward terminal devices of a plurality of viewers via a communication line, motion data or a first video including an animation of an avatar of a distributor generated on the basis of the motion data; distribute, toward the terminal devices of the plurality of viewer via the communication line, a second video related to a computer-implemented game generated on the basis of operation data by using a received web page; receive, via the communication line, token data indicating that any type of token among a plurality types of tokens is given to the distributor, the token data being generated by the terminal device of each viewer viewing the second video; calculate a score based on the total number of at least one type of tokens given to the distributor using the token data; and control a game object used in the game on the basis of the score.

Methods, devices, and systems for segmenting and annotating videos for analysis are disclosed. A user identifies specific moments of the video that provide a teachable moment. A pre-context and a post-context portion of the video surrounding the identified moment are used to create a tile video. One or more tile videos are compiled in a user-defined order to generate a weave video with a specific focus or theme. The generated weave video is shared with one or more users and can be annotated to facilitate teaching and/or discussion.

In a video distribution system comprising a relay server that relays and distributes video to be viewed distributed from a predetermined distribution source to a user terminal device used by each of a plurality of users, a distribution base is set in the relay server as a unit for relaying and distributing video to the user terminal device after obtaining permission from the distribution source, and the video from the distribution source is relayed and distributed to the user terminal device of a user via the distribution base used by the user.