An information processing device displays a video including an avatar object on a display based on video data received from a server, displays a group to which a distributing user belongs in an identifiable manner in a video view or a video distribution list including images of multiple videos, and sends a display request to display an object in one of the videos to the server.

Systems and methods for providing user generated and curated video content streaming on-demand to facilitate and incentivize digital competition are provided. Video clips are uploaded to a platform and made available for electronic interaction. Certain of said video clips are selected for incorporation into highlight presentations. Advertising is inserted into at least some of the highlight presentations and payments are disbursed to content generators associated with the video clips in the highlight presentations for which payment is received.

Systems and methods for providing user generated and curated video content streaming on-demand to facilitate and incentivize digital competition are provided. Video clips are uploaded to a platform and made available for electronic interaction. Certain of said video clips are selected for incorporation into highlight presentations. Advertising is inserted into at least some of the highlight presentations and payments are disbursed to content generators associated with the video clips in the highlight presentations for which payment is received.

In some embodiments, an electronic device presents representations of items of content available for playback on the electronic device. The representations are optionally presented in a horizontally-scrollable row. In response to a user input to horizontally scroll the row of representations, in some embodiments, the electronic device presents an animation of moving a cropping frame/border between respective representations to scroll the presented representations. In some embodiments, an electronic device presents representations of auxiliary content related to an item of content in a product page user interface of the item of content. In some embodiments, an electronic device presents representations of items of content in accordance with content consumption history of the user account. In some embodiments, an electronic device presents representations of bonus content items associated with a series of episodic content.

Provided is a content utilization platform system including an image production device configured to produce and output an image output by applying augmented reality (AR) content to a captured subject; a server configured to extract AR content based on at least one of the number of users, ticket information, viewing information, reservation information, and a subject image, to provide the extracted AR content to the image production device, to receive an image produced by the image production device from the image production device, and to provide a virtual space using the produced image; and a user terminal configured to connect to the virtual space provided from the server.

Provided is a content utilization platform system including an image production device configured to produce and output an image output by applying augmented reality (AR) content to a captured subject; a server configured to extract AR content based on at least one of the number of users, ticket information, viewing information, reservation information, and a subject image, to provide the extracted AR content to the image production device, to receive an image produced by the image production device from the image production device, and to provide a virtual space using the produced image; and a user terminal configured to connect to the virtual space provided from the server.

Systems and methods for enabling and rewarding collaborative content creation are described. The method comprises, playing back live video provided by an over-the-top (OTT) provider to a user, receiving, from the user, a command to crop and modify a portion of the video comprising a subject, generating user-generated content based on the command, publishing the user-generated content to a plurality of users, determining whether the user-generated content is republished a threshold number of times during a republication period, and in response to determining that the user-generated content is republished the threshold number of times during the republication period, unlocking access to content from the OTT provider for the user that relates to the subject.

A system that incorporates teachings of the present disclosure may include, for example, a media server and parsing engine, 3.sup.rd party mobile aggregator, client servers, and a plurality of communication devices that are each associated with a user and a user profile. The media server can provide one or more of the plurality of communication devices with access to media content, with the access being provided at a time selected by the user. At least one of the one or more of the plurality of communication devices can transmit a critique of the media content. The media server can award points to the user based on performing the critique, and can transmit the critique and user information from the user profile to the client server. The media server can provide the at least one of the one or more of the plurality of communication devices with access to at least one of services or goods to be purchased with the points. The media server can redeem the points based on a purchase of the at least one of the services or goods using the points. Other embodiments such as the obtaining of end user preferences of content in a natural environment are disclosed.

A system that incorporates teachings of the present disclosure may include, for example, a media server and parsing engine, 3.sup.rd party mobile aggregator, client servers, and a plurality of communication devices that are each associated with a user and a user profile. The media server can provide one or more of the plurality of communication devices with access to media content, with the access being provided at a time selected by the user. At least one of the one or more of the plurality of communication devices can transmit a critique of the media content. The media server can award points to the user based on performing the critique, and can transmit the critique and user information from the user profile to the client server. The media server can provide the at least one of the one or more of the plurality of communication devices with access to at least one of services or goods to be purchased with the points. The media server can redeem the points based on a purchase of the at least one of the services or goods using the points. Other embodiments such as the obtaining of end user preferences of content in a natural environment are disclosed.

The present disclosure provides a method for data processing, a server, and a live broadcast system. The method includes: in response to a gift giving instruction sent by a first electronic device through a first user account on a first live broadcast platform, the gift giving instruction including a gift identifier of a virtual gift, and a platform identifier and a host identifier of a second live broadcast platform, determining a second virtual currency value of the virtual gift on the second live broadcast platform according to the gift identifier, and converting the second virtual currency value to a first virtual currency value on the first live broadcast platform; and sending information corresponding to the virtual gift to a second electronic device in response to deducting the first virtual currency value from the first user account.