Disclosed is a system and method for integrating email, SMS, and social media based transactions with interactive television or standard cable with Internet access to make payments. Disclosed is a method to tie together a vendor and a cable provider with an e-commerce system leveraging each entity's customer information to streamline the payment process. Also disclosed are multiple methods to allow customers to make messaging based payments via interactive cable television features. The messaging allows for payments based on various levels of convergence between Internet and cable television experiences.

A method for interacting in live streaming is provided, including: creating an interaction event based on an interaction between a first account and a second account; determining first article information set by the first account and second article information set by the second account as target article information associated with the interaction event; and sending first prompt information to a first associated account and a second associated account.

A method for interacting in live streaming is provided, including: creating an interaction event based on an interaction between a first account and a second account; determining first article information set by the first account and second article information set by the second account as target article information associated with the interaction event; and sending first prompt information to a first associated account and a second associated account.

Apparatus and associated methods relate to a rewarded viewing video distribution system configured to reward a user for viewed video content based on presenting video content to a user, assigning the user rewards generated based on the value of the video portion viewed, and automatically presenting the user with marketplace credit to spend the rewards. In some embodiments, the viewed video portion value may be determined as a function of a predetermined reward threshold. In an illustrative example, the predetermined reward threshold may be the video percentage viewed. Various implementations may employ a reward threshold based on advertisements viewed, permitting advertisement spending adapted as a function of verified advertisement views. Some examples may reward views using a video player plug-in. Some embodiments may permit a user to spend viewing rewards on affiliated partner services or products. Various examples may advantageously provide earned rewards spendable via an integrated rewards spending gateway.

Apparatus and associated methods relate to a rewarded viewing video distribution system configured to reward a user for viewed video content based on presenting video content to a user, assigning the user rewards generated based on the value of the video portion viewed, and automatically presenting the user with marketplace credit to spend the rewards. In some embodiments, the viewed video portion value may be determined as a function of a predetermined reward threshold. In an illustrative example, the predetermined reward threshold may be the video percentage viewed. Various implementations may employ a reward threshold based on advertisements viewed, permitting advertisement spending adapted as a function of verified advertisement views. Some examples may reward views using a video player plug-in. Some embodiments may permit a user to spend viewing rewards on affiliated partner services or products. Various examples may advantageously provide earned rewards spendable via an integrated rewards spending gateway.

Methods for displaying a virtual gift, a server, and a target receiving terminal are provided. With the method, multimedia information to be published is obtained, if the attribute information of the multimedia information includes preset tag information, the target receiving terminal is determined. In addition, a validity period is set for the virtual gift. When sending the virtual gift to the target receiving terminal, the virtual gift of the current level can be obtained based on the current purchase quantity of the virtual gift and a predetermined correspondence between the purchase quantity and the level of the virtual gift.

An information processing apparatus including: a display processing part that causes a display unit to display content including at least one of a moving image of a competition or text indicating a situation in the competition; a request accepting part that accepts, from a supporter of the competition, a support request for selecting support goods to cheer on a player performing in the competition; and an information presenting part that presents, to at least one of the player or other supporters, any one of a plurality of plays in the competition and support information corresponding to the support goods in association with each other.

An information processing apparatus including: a display processing part that causes a display unit to display content including at least one of a moving image of a competition or text indicating a situation in the competition; a request accepting part that accepts, from a supporter of the competition, a support request for selecting support goods to cheer on a player performing in the competition; and an information presenting part that presents, to at least one of the player or other supporters, any one of a plurality of plays in the competition and support information corresponding to the support goods in association with each other.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing an interactive advertising system and components thereof.

Embodiments of the present disclosure provide a method and apparatus for displaying an activity entrance, an electronic device and a storage medium, where the method is applied in a client, including: receiving an activity promotion video, playing the activity promotion video, and pausing the activity promotion video when the playing reaches a preset image frame; switching from a current playing interface to a mask interface, and displaying the activity entrance in the mask interface.