A system and method for rapidly and scalably tracking attentiveness. The system includes means for collecting relevant data streams from a plurality of client devices while consumers view content, means for analysing the collected data with an AI-driven module that outputs one or more attentiveness metrics indicative of real attention, and means for synchronising the collected data with the attentiveness metrics. The system provides the ability to synchronise attentiveness metrics with other data streams to make accessible the reasons that drive attention. A digital advertising campaign can be optimised using an effectiveness data set that expresses evolution over time of an attentiveness parameter. An effect on the attentiveness parameter caused by an adjustment to a target audience can be predicted and evaluated against a campaign objective, which can be updated for predictions that yield a positive effect.

The present technology relates to an information processing device, an information processing method, and a program that can ensure content-related application programs can be reliably utilized. A client 11 reproduces content distributed from a content server 12 via a network 21, and if the content being reproduced is identified by an ACR server 13, a T/SS for managing an application relating to the identified content is acquired from a T/SS server 14, a predetermined application distributed from an application server 15 is acquired on the basis of the T/SS acquired, and the activation and so on of that application is managed, and the application can therefore be reliably utilized. The present technology can, for example, be applied to a content distribution system that distributes content and content-linked applications.

An electronic device may include a display and at least one processor configured to execute an application, play multimedia content, obtain information associated with playing the multimedia content, identify a synchronization parameter for synchronization, based on the obtained information, output a UI generated based on the obtained information and the synchronization parameter to the display, and synchronize the audio signal and the video signal.

Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads in programming, as well as distributed tracking of ad and program viewership. Through automated gathering of viewership information and distributed data processing, advertising effectiveness can be very accurately tracked.

Methods, apparatuses and media for providing content upon request are provided. A search request for content is received from a user. A first filter is applied to the search request to modify the search request before a search algorithm searches for the content to return in response to the search request. Items of content are determined based on the search request to which the first filter is applied. A second filter is applied to the items of content to determine search results. The search results are provided to the user.

A system for navigating, exploring, and controlling immersive content and immersive advertisements provided on one or more OTT television applications using connected digital media players and/or user computing devices is presented. Immersive content and immersive advertisements are content and advertisements that can be viewed in 360 degrees so as to change the point of view and view the same content or advertisement from different angles. The user is enabled to control the playback, navigation, and exploration of the 360-degree immersive content and immersive advertisements using a digital trackpad in a downloadable 360-degree media player that can be applied as a separate application integration on a user's smartphone or other device or that can be integrated into the OTT mobile application. Other connected streaming devices can also integrate the 360-degree media player to allow for 360 degree exploration and viewing of the immersive content and immersive advertisements.

A system includes a video source device connected to a video destination device via a network. The video source device includes a network interface and an encoder coupled to the network interface. The encoder is configured to encode a first stream of rendered video frames having a first frame rate to generate a second stream of encoded video frames for transmission over the network via the network interface, wherein the second stream has a second frame rate greater than the first frame rate. As part of this encoding process, the encoder is configured to selectively encode multiple instances of at least one video frame of the first stream for inclusion in the second stream to compensate for the difference between the first frame rate and the second frame rate.

A display device includes a display, a network interface configured to wirelessly communicate with a camera device or a server, an external device interface configured to communicate with the camera device through high definition multimedia interface-consumer electronics control (HDMI-CEC), and a controller configured to display a camera service list including a plurality of camera service items respectively corresponding to a plurality of camera service apps on the display upon connection with the camera device, to transmit, to the camera device, an execution request of a camera service app corresponding to a selected camera service item in response to selection of any one of the plurality of camera service items, and to switch external input to the camera device according to the execution request.

An electronic apparatus including a display; a storage; and a processor. The processor is configured to control the storage to store codes of a first application including codes related to execution of a second application that are compiled before a request to execute the first application is received, based on the request to execute the first application being received, execute the codes of the first application and the compiled codes related to the second application, and control the display to display a first menu item of the first application and a second menu item of the second application

Apparatuses, computer-readable media, and methods for obtaining and presenting a user wager in addition to an integrated media stream comprising media feeds of a selection of sporting events that are available for wagering via a sportsbook application are described. For instance, a processing system including at least one processor may obtain a first user wager associated with a first sporting event via at least one interface screen of the sportsbook wagering application, present, via the at least one interface screen, an integrated media stream comprising media feeds of a selection of sporting events from among a plurality of sporting events, where each of the selection of sporting events is associated with a respective media feed and is also available for at least one type of wagering via the sportsbook wagering application, where the selection of sporting events includes the first sporting event, and present, via the at least one interface screen, the first user wager in addition to the integrated media stream.