A system and method for providing additional information associated with an object visually present in media content when interacted with by a user on a user device is disclosed. An authoring tool imports media content at a default resolution and the media content is scaled so that the authoring tool and media content have a 1:1 correspondence for a coordinate grid to create interactive elements. The interactive elements are defined by element parameters. A portable package is created and distributed that includes the default resolution and element parameters. A request is received from the user device for the portable package along with device information. The portable package and the media content are delivered to the user device based on the request. A selection event is received and the element parameters are scaled based on the device information to determine if the selection event corresponds to the interactive element.

A method by which a 360-degree video reception device processes 360-degree video data, according to the present invention, comprises the steps of: acquiring information on pictures of 360-degree videos at a plurality of view points and metadata on the 360-degree videos; decoding the pictures on the basis of the metadata and the information on the pictures and deriving an image for a first view point of a user; deriving a region of interest (ROI) for the first view point and a second view point on the basis of the metadata; and processing the image and the ROI on the basis of the metadata so as to render same by using a 3D space with the first view point as the center thereof, wherein the metadata includes information on a hotspot of the first view point and information on the ROI.

A method of dynamically binding supplemental content to video content includes receiving the video content at a device and identifying at least one value related to one or more products or services, where the at least one value is associated with the video content. The method also includes obtaining the supplemental content based on the at least one value, where the supplemental content provides additional information about the one or more products or services. In addition, the method includes dynamically binding the supplemental content to the video content and positioning the supplemental content in association with the video content using a supplemental interactive display.

Embodiments herein describe a video editor that can identify and track objects (e.g., products) in a video. The video editor identifies a particular object in one frame of the video and tracks the location of the object in the video. The video editor can update a position of an indicator that tracks the location of the object in the video. In addition, the video editor can identify an identification (ID) of the object which the editor can use to suggest annotations that provide additional information about the object. Once modified, the video is displayed on a user device, and when the viewer sees an object she can is interested in, she can pause the video which causes the indicator to appear. The user can select the indicator which prompts the user device to display the annotations corresponding to the object.

In some embodiments, a method includes establishing a connection between a digital content control device that is part of a first LAN and an RCM server. A first authentication code is transmitted from the digital content control device to the RCM server via the network connection such that the RCM server: a) validates the first authentication code, and b) transmits a second authentication code to the digital content control device via the network connection. Using the first authentication code and the second authentication code, a secure two-way communication channel is established between the digital content control device and the RCM server. A set of auxiliary content is received at the digital content control device and from a content provider of a second LAN via the RCM server to be presented with the available programming content on the at least one media device.

An intelligent VR (IVR) system receives a VR content item and automatically augments the VR content item with additional or ancillary content. The intelligent VR system initially identifies within the VR content item, valid textual and non-textual objects that have ancillary content associated therewith. The IVR system provides hotspots that signify presence of the ancillary content for the valid objects during a display of the VR content item. The hotspots and the ancillary content are positioned for display corresponding to pixel blocks including the valid objects. The ancillary content is selected for the hotspots based on a spatial and temporal extent of display of the valid objects. The hotspots with respective ancillary content items and the VR content item are streamed to a head mounted display (HMD) for display to a viewer.

We herein provide a new device for interacting with audiovisual contents, in ways that were never tried in the past.

A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.

Embodiments of the present technology may include systems and processes associated with automatically generating supercuts associated with programming content. The present technology may include receiving, at the computing device, a set of related programming content, wherein the set of related programming content includes video clips; receiving an input from a user including a command to generate a supercut and a keyword associated with the supercut; searching the set of related programming content for portions of the video clips associated with the keyword; identifying a first event within a first video clip associated with the keyword and a second event within a second video clip associated with the keyword; determining a type of event associated with each of the first and second events and link the types of events with their respective events; determining a pre-event time period and a post-event time period for each of the first and second events based on the types of events; and generating and displaying a supercut using the first event, the second event, the pre-event time periods, and the post-event time periods. The above steps may be implemented as a computer-implemented method, computer program product, or device such as a television receiver, or in other types of embodiments.

Techniques are provided by which the digital delivery of a viewer-requested video along with the best chosen advertisement for the viewer is improved. These techniques may be particularly suited for the short video industry. An innovative video analytics mechanism and user-behavioral analytics mechanism are provided, with which the best match of an exact product on the video for the particular viewer is advertised on the video, while the viewer is viewing the video. Further, techniques are provided that enable the viewer to purchase the product while still in the video, not having to leave the video or the site to complete the purchase.