The disclosure provides a method (300) for inserting an advertisement into a video stream of an AoD service. The method is performed by an AoD processing device and includes steps of: acquiring (S310), from the AoD server, advertisement configuration information; determining (S320) an advertisement to be inserted based on the advertisement configuration information; receiving (S330), from the AoD server, a notification that a triggering condition for inserting an advertisement is satisfied, the triggering condition being associated with an interaction between the AoD server and a client device to which the AoD service is provided; transmitting (S340) to the AoD server an instruction to cause the AoD server to render a combined picture of the application and the advertisement based on the advertisement configuration information; and receiving (S350), from the AoD server, the combined picture and converting it into a frame in the video stream for transmission to the client device.

Items of video content offered for viewing on a video-on-demand (VOD) platform of a digital TV service provider are each assigned a respective title and hierarchical address corresponding to hierarchically-arranged categories and subcategories within which the title for the video content is to be categorized. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. The EPG dynamically adjust its display listings of each level of categories, subcategories, and titles in order to minimize the number of remote control keypresses needed for a viewer to navigate to a title of interest. In one basic form, the EPG display is reordered by listing more frequently visited categories or subcategories first, and other less frequently visited categories or subcategories lower on the listing or out-of-sight on another page of the display.

Systems and methods for real-time bidding of advertisement during live event broadcasting are disclosed including calculating intensity levels during a live event, opening advertisement space on screen for real-time bidding based on intensity levels, and displaying an advertisement in the advertisement space as an overlay on video images of the live event broadcasting.

Methods, apparatus, systems, and articles of manufacture are disclosed for loading and roll-off of reference media assets. Example apparatus disclosed herein are to determine whether a first condition to prune a reference media asset is satisfied, and in response to a determination that the first condition is satisfied, determine whether a second condition to prune the reference media asset is satisfied. Disclosed example apparatus are also to, in response to a determination that the second condition is satisfied: segment the reference media asset into a plurality of segments based on a length of the reference media asset, prune a first one of the segments, and retain a second one of the segments in a database to compare with meter data to credit media exposure associated with the reference media asset.

Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.

Embodiments of the invention relate generally to the field of content distribution platforms, and more particularly, to systems, methods, and apparatuses for implementing a broadcast integration platform with real-time interactive content synchronization. For example, according to one embodiment there is a method performed by a broadcast integration platform having at least a processor and a memory by which to synchronize interactive content with a broadcast transmission, in which the method includes: receiving a request from a user device for presentation of a broadcast transmission, wherein the user device is to receive the broadcast transmission via a local tuner; transmitting a source location for the broadcast transmission from the broadcast integration platform to the user device; transmitting to the user device in response to the received request: (i) a plurality of media content objects to be stored locally at the user device, (ii) a broadcast offset defining a time difference between a start time of the broadcast transmission and a current position for the broadcast transmission according to the source location, and (iii) time-point triggers for the media content objects specifying when during the presentation of the broadcast transmission each of the plurality of media content objects is to be presented at the user device concurrent with display of the broadcast transmission at the user device; instructing the user device to compute a local offset for the broadcast transmission by determining a latency delay between the current position for the broadcast transmission according to the broadcast offset and the local current position for the broadcast transmission according to the display of the broadcast transmission at the user device; synchronizing presentation of the media content objects with the display of the broadcast transmission at the user device by instructing the local tuner to temporally align the presentation of the media content objects with the display of the broadcast transmission based on the time-point triggers for the media content objects using the local offset; and instructing the user device to overlay the presentation of the media content objects over the display of the broadcast transmission at the user device at a time defined by each of the time-point triggers. Other related embodiments are disclosed.

Embodiments of the invention relate generally to the field of content distribution platforms, and more particularly, to systems, methods, and apparatuses for implementing a broadcast integration platform with real-time interactive content synchronization. For example, according to one embodiment there is a method performed by a broadcast integration platform having at least a processor and a memory by which to synchronize interactive content with a broadcast transmission, in which the method includes: receiving a request from a user device for presentation of a broadcast transmission, wherein the user device is to receive the broadcast transmission via a local tuner; transmitting a source location for the broadcast transmission from the broadcast integration platform to the user device; transmitting to the user device in response to the received request: (i) a plurality of media content objects to be stored locally at the user device, (ii) a broadcast offset defining a time difference between a start time of the broadcast transmission and a current position for the broadcast transmission according to the source location, and (iii) time-point triggers for the media content objects specifying when during the presentation of the broadcast transmission each of the plurality of media content objects is to be presented at the user device concurrent with display of the broadcast transmission at the user device; instructing the user device to compute a local offset for the broadcast transmission by determining a latency delay between the current position for the broadcast transmission according to the broadcast offset and the local current position for the broadcast transmission according to the display of the broadcast transmission at the user device; synchronizing presentation of the media content objects with the display of the broadcast transmission at the user device by instructing the local tuner to temporally align the presentation of the media content objects with the display of the broadcast transmission based on the time-point triggers for the media content objects using the local offset; and instructing the user device to overlay the presentation of the media content objects over the display of the broadcast transmission at the user device at a time defined by each of the time-point triggers. Other related embodiments are disclosed.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.