The application aids users by providing supplemental audio content. For example, the application determines a subject of content provided to user equipment during a first time period of the content. The application retrieves a profile associated with the user equipment and retrieves supplemental audio related to the profile and related to the subject of the content. The application detects a supplementation point in the content corresponding with audio content similar to a supplementation signature and transmits the supplemental audio to the user equipment for output at the supplementation point.

A method of determining content effectiveness, predicting content engagement, and recommending actions related to content is carried out by a content management system. The content management and analysis system analyzes a piece of content submitted by a user, determines a desired outcome for the piece of content, determines an audience engagement for the piece of content, tracks an audience behavior for the piece of content, determines a target persona related to the piece of content, determines a likely intent of the target persona related to the piece of content, and assigns a value to the piece of content based on a content effectiveness determined from the desired outcome, the audience engagement, the audience behavior, and the target persona. A user interface can include a dashboard interface that displays one or more pieces of content and an effectiveness score for each of the one or more pieces of content.

The disclosed technology is directed towards inserting user-personalized or other user-related supplementary media content into primary media content being presented to the user. The personalized media content can be inserted into available insertion slots associated with the primary media content. The inserted content is based on the context of the primary media, e.g., a location or theme of a movie scene. For example, upon obtaining primary media content that is video, supplementary media content related to a group of frames of the primary media content can be determined. Supplementary media content is combined with the primary media content at a presentation position associated with the group of frames to output modified media content. For a video, for example, the supplementary content can be inserted between scenes, overlaid onto a scene, or presented proximate a scene.

Systems and methods enabling marketing and distribution of motion pictures and other media content by content creators and other content providers are described herein. A platform is provided by which a plurality of content providers can market and distribute media content to users. Information about activity of the users on the platform is obtained in relation to the item of media content or in relation to media content related to the item of media content. A request is received for an activity report comprising information related to a user demographic or a media content characteristic. Responsive to the activity report request, the activity report is provided to the content provider.

Methods, apparatus, systems and articles of manufacture to credit unidentified media are disclosed. Disclosed example apparatus include a database updater to store a first group of signatures representative of unidentified media in a database, the first group of signatures obtained from a first media meter to monitor a first media presentation device, the first group of signatures associated with a first media exposure category based on media source information reported by the first media meter. Disclosed example apparatus also include a media comparator to compare a second group of signatures with the first group of signatures, the second group of signatures obtained from a second media meter to monitor a second media presentation device. Disclosed example apparatus further include a reporter to credit media exposure represented by the second group of signatures to the first media exposure category when the second group of signatures matches the first group of signatures.

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

Methods and systems of providing alternative advert (AA) query items for an AA system are disclosed. A request is received to generate an AA query. In response to the request, it is determined whether a percentage of scoreable AA query items for which a viewer has a known or derived preference exceeds a threshold value. Each scoreable AA query item has an assigned equity score and an assigned viewer-item affinity score. In response to determining that the percentage of scoreable AA query items exceeds the threshold value, one or more first AA query types are determined to create for the viewer. The requested AA query is sent. A response to the sent AA query is received. Equity scores and viewer-item affinity scores of total scoreable AA query items are updated based on the response.

Methods and apparatus to monitor media presentations are disclosed. Example methods disclosed herein include presenting information via a display of a media device, the information indicating that monitor software in the media device can be enabled, the monitor software to monitor media presented by the media device, the monitor software to be disabled by default. Disclosed example methods also include detecting a first user input that is to authorize the monitor software in the media device to be enabled, and in response to detection of the first user input: (i) enabling the monitor software in the media device to generate and report at least one of video fingerprints, audio fingerprints, video watermarks or audio watermarks representative of media presented by the media device, and (ii) transmitting, via a network interface, a notification to a remote monitoring entity to indicate that the monitor software in the media device has been enabled.

Methods, apparatus, systems and articles of manufacture are disclosed for determining the demographics of users. An example apparatus includes at least one memory, instructions, and processor circuitry to at least one of execute or instantiate the instructions to extract a first media data pair from first media presentation data from a media provider, identify a second media data pair in second media presentation data based on a comparison of the first media data pair and the second media presentation data, the second media data pair generated in response to a meter accessing streaming data associated with a second media presentation device accessing the streaming media, identify a panelist associated with the second media data pair, and, in response to identifying the panelist, cause a server to associate the second media data pair and demographic data associated with the panelist included in a report by transmitting the report to the server.

Systems and methods are disclosed for optimizing data element usage according to user-defined objectives, comprising receiving a plurality of user-defined objectives associated with a group of data elements; receiving one or more constraints associated with the group of data elements, wherein at least one of the constraints comprises resources apportionable to each data element in the group of data elements; apportioning at least a portion of the resources to each data element in the group of data elements in a manner that meets the one or more constraints; receiving metrics associated with the performance of the group of data elements in meeting the plurality of user-defined objectives; determining an effectiveness of each data element in the group of data elements for meeting the plurality of user-defined objectives; and automatically revising the at least a portion of resources associated with each data element in the group of data elements.