A device may receive a manifest that identifies a plurality of content fragments associated with a content asset. The device may receive or access instructions for inserting secondary content into a location of the content asset that does not align with the boundaries between the content fragments. Based on the received instructions, the playback device may generate updated manifest information that identifies a first modified content fragment and a second modified content fragment. The location for inserting the secondary content in the updated manifest information may align with a new boundary of the first modified content fragment or the second modified content fragment. The device may share the updated manifest information, and may receive a modified manifest file, or content asset, comprising the modified content fragments.

A channel content creation system capable of readily creating channel content is provided. A channel content creation system 1 selects program contents permitted to be published on a channel of a channel director from a plurality of program contents, extracts program contents satisfying a program search condition input by the channel director from the selected program contents, and displays the extracted program contents as candidates of program content to be selected when the channel director creates channel content. In addition, the channel content creation system 1 selects advertisement contents permitted to be published on the channel of the channel director from a plurality of advertisement contents, extracts advertisement contents satisfying an advertisement search condition input by the channel director from the selected advertisement contents, and displays the extracted advertisement contents as candidates of advertisement content to be selected when the channel director creates channel content.

A method and system to help control when to monitor for presence of replaceable advertisements in a media stream. An example method includes determining a time offset based at least on a difference between (i) a time of occurrence of a content event in a media stream as indicated by data carried in-band with the media stream and (ii) a time of occurrence of the content event in the media stream as indicated by schedule data that is not carried in-band with the media stream. Further, the method includes applying the determined time offset as a basis to adjust a scheduled time of an advertisement in the media stream, and using the adjusted scheduled time of the advertisement in the media stream as a basis to control when to monitor for presence of a replacement advertisement in the media stream.

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

The present disclosure relates to a method, apparatus, and system for realizing dynamic scheduling for a cinema and controlling playing of a movie. In particular, embodiments of the present invention relate to dynamic scheduling of content presentation in a cinema by collecting user preferences of a plurality of users, wherein the user preference specifies at least a movie that a user desires to watch, a time for watching the movie, a cinema for watching the movie, and a number of people watching the movie; generating, based on the collected user preferences, a respective dynamic schedule for at least one cinema of a plurality of cinemas according to one of a plurality of scheduling schemes; and transmitting the generated respective dynamic schedule to at least one second electronic apparatus corresponding to the at least one cinema.

A system and method of operating a content distribution system includes generating a first request for first content by a first user device. Based on the first request for the first content, the first content is pre-positioned by communicating the first content to a downstream storage device closer to a second user device without communicating the first content to the first user device using the downstream storage device; and storing the first content in the downstream storage device as pre-positioned content. The method further includes communicating the first content to the second user device from the downstream storage device.

Systems and methods are described for delivering regional content for a lineup over a national network. A content provider may select a particular regional broadcast for inclusion in a regional service lineup. The content provider may be able to broadcast multiple, or even all, services nationally. At regional distribution centers, a multiplexer may select only those services that are desired for the region in response to in-stream signals. In some instances, a single region-specific version of a given service may be selected from multiple versions broadcasted nationally. The regional lineup, including the selected services, can then be multiplexed and transmitted to customers throughout the region.

Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

A time associated with last selection of a content item at a user device may be determined. A time associated with a last user interaction with the user device may be determined. During presentation of the content item at the user device, it may be determined that a supplemental content insertion opportunity is available. A request for a supplemental content item may be sent to a server, wherein the request comprises data indicating the time associated with the last selection of the content item at the user device and data indicating the time associated with the last user interaction with the user device.

A method and system of broadcasting includes determining an identified content for a broadcast to a broadcast group that may include a plurality of devices in a service area. The method also includes determining a priority for the identified content for the plurality of devices, determining radio conditions for each of the plurality of devices in the service area; and determining an available network capacity of a network for broadcasting in the service area; determining a spectral efficiency for the broadcast to achieve a performance target, said. The method also includes performance target based on the priority for the identified content, the radio conditions and the available network capacity. The method also includes broadcasting the identified content to the plurality of devices in the service area based on the spectral efficiency for the broadcast.