Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The advertisement information may be sent to the advertisement server.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.

Systems and methods for collecting audience measurement data using content protection signaling messages while playing back content are disclosed. One embodiment includes receiving content, where content is encrypted using at least one encryption key, receiving a content protection signaling message, where the content protection signaling message is associated with the content and includes a reference timestamp and decryption information associated with the content, processing the content protection signaling message to extract the reference timestamp and the decryption information and generating a message processing timestamp based on the time the content protection signaling message is processed, collecting audience measurement data and saving the audience measurement data into memory, where the audience measurement data includes the reference timestamp and message processing timestamp, recovering at least one decryption key using the decryption information, and decrypting the content using the at least one decryption key.

A television message system is provided that allows users at user television devices that are connected to a television distribution facility to transmit messages to each other relating to a television program or other suitable subject. The television message system permits users to participate in evaluations, contests, promotions, and surveys related to a television program while watching that television program. The television message system also permits users to compose and send a message to a television program entity. Users can send massages through the television message system to users at personal computers who are connected to the user's television distribution facility through a communications network. The television message system also allows a user to purchase a gift related to television programming for a recipient. The gift may be an electronic gift certificate for pay-per-view programming. The television message system may be based on an interactive television program guide or a set-top box application implemented on a set-top box.

A computer-implemented method includes receiving a viewer request for playing a video summary of a video, wherein the viewer request includes a length of the video summary, generating the video summary of the viewer-requested length comprising a set of frames selected from the video based on audience reviews of the video, and playing a video stream of the video summary.

A mobile terminal simultaneously receives an interactive service, such as a betting service, and a web-based news service operating in conjunction with the interactive service across a wireless connection. Both services are simultaneously displayed in different windows on the same display of the mobile terminal. The user's selections, navigation of pages and other input in the interactive service are monitored and used to select related news items for a scrolling news frame.

A system that enables an event or moments within an event to be captured and provided in a record that preserves at least some aspects of the participant's perspective of the event. In particular, the present invention involves centralized recording of the event in one or more modes including video, audio, and still image recordings and a system that enables a participant (i.e., one who perceives the event) to select portions of the event recording substantially contemporaneously with the event occurrence. A personalized record is made by duplicating the selected portions from the event record. In a particular example, the personalized record is recorded on a digital media such as a compact disc (CD) or digital video disk (DVD) or the like.

An attribution system aggregates and merges online data and offline chronologically. The attribution system examines merged data for unique visitor (UV) sessions initiated at an online medium (e.g., a website) within an attribution window for a spot that aired on an offline medium (e.g., a television network) and, for each conversion event that occurred in a UV session, assigns a session timestamp to it so that the conversion event is correlated to the spot. The attribution system then determines an overall conversion rate of UVs to the online medium in the attribution window and the attribution by the spot that aired on the offline medium to the overall conversion rate of UVs to the online medium in the attribution window. Results of the offline attribution to the online conversions can be visualized and presented on a client device communicatively connected to the attribution system.

Items of video content offered for viewing on a video-on-demand (VOD) platform of a digital TV service provider are each assigned a respective title and hierarchical address corresponding to hierarchically-arranged categories and subcategories within which the title for the video content is to be categorized. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. The EPG dynamically adjust its display listings of each level of categories, subcategories, and titles in order to minimize the number of remote control keypresses needed for a viewer to navigate to a title of interest. In one basic form, the EPG display is reordered by listing more frequently visited categories or subcategories first, and other less frequently visited categories or subcategories lower on the listing or out-of-sight on another page of the display.

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.