A data processing method and a server are disclosed. The method includes: receiving, by a server, first service data that is sent by a first client (for example, an instant messaging application based client), and sending the first service data to at least one second client that has a friend association relationship with the first client; detecting one or more second clients responding to the first service data, selecting, according to a preset selection rule, a target second client, and assigning a processing permission to the target second client, so that the target second client generates second service data according to the processing permission and the first service data; and receiving the second service data, using the target second client as a first client, and using the second service data as first service data. The present disclosure can improve utility of an instant messaging application and enhance user stickiness.

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program and a method for providing a platform that facilitates communication between a messaging application and a web-based gaming application. The web-based gaming application is launched, via the platform, from the messaging application. Context of the messaging application from which the web-based gaming application was launched is determined. The context of the messaging application is communicated, via the platform, to the web-based gaming application. A feature of the messaging application is integrated, via the platform, into the web-based gaming application based on the context from which the web-based gaming application was launched.

A system and method for providing system-level multiuser matchmaking is provided. A user selection specifying a multiuser activity associated with an interactive content title is received. An activity template associated with the selected activity is retrieved and the retrieved activity template includes activity requirements required to launch the selected activity. A new multiuser session having session requirements is established, and the session requirements are based on at least the activity requirements. The user device and at least one peer device identified based on the session requirements is added to the new multiuser session. The selected activity is launched in the new multiuser session.

Targeted recommendations may be provided to specific user segments. The users may be segmented on or more user parameters that facilitate targeted provision of recommendations to the individual segments of users. A recommendation may prompt a user to take a recommended action in the game.

A collaborative diplomacy mechanics system for an online game is described. A player selects an ally to be engaged in a combat mode of an online social game against an enemy. The profile of the selected ally is retrieved. An ally power up weapon is generated based on the profile of the selected ally. The ally power up weapon is applied against a combat unit of an enemy of a player in the combat mode. The ally power up weapon can also be applied on a combat unit of the player in the combat mode.

Methods and apparatus for automatic game generation are described. The method may include receiving, from a first video game console, a first game play result of a first user playing a video game; receiving, from a second video game console, a second game play result of a second user playing the video game; producing, by comparing the first game play result with the second game play results, a message comprising a recommendation for the first user to improve a future game play result over the first game play result, wherein the message further references the second game play result; and communicating the recommendation to the first user.

A method of changing a virtual world of a computer-implemented game based on real-world locations of players of the computer-implemented game is disclosed. A presence of a player of the computer-implemented game is detected at a physical location. A presence of an additional player of the computer-implemented game is detected at the physical location based on a communication received from the player of the computer-implemented game. An aspect of the virtual world of the computer-implemented game is changed based on the detecting of the presence of the player at the physical location and the detecting of the presence of the additional player of the computer-implemented game at the physical location.

When a server executes control processing related to a matching match-up using player characters as matched player characters between matched players determined by matching processing, when interference from a matched player character to another matched player character occurs, the server executes parameter control processing with respect to the matched player character having been subjected to the interference in accordance with the interference and executes parameter control disabling processing of disabling control of a parameter value in accordance with the interference by a player character of an unmatched player to the matched player character.

A system and method for entering text within a video game application are described. For example, a system according to one embodiment of the invention comprises: a video game hosting service to execute a video game in response to user input; a client device to communicate with the video game hosting service over a first communication channel, wherein the client device has a first user input device communicatively coupled thereto, and wherein control signals for the video game are generated in response to input from the first user input device and transmitted from the client device to the video game hosting service over the first communication channel, the video game hosting service controlling a video game in response to receipt of the control signals; a display device communicatively coupled to the client device, the display device to display video of the video game; wherein the video game hosting service further includes program code to open a second communication channel to receive text input, the second communication channel being separate and independent from the first communication channel and usable by a data processing device capable of generating text input, wherein in response to receipt of text input over the second communication channel, the video game hosting service causes the text input to be displayed on the display device communicatively coupled to the client device.

A game service platform server for providing a game service platform includes: a game association module to allow a first user device of a first user to access each of a plurality of games provided by the game service platform server; and a friend management module to: receive a service request from the first user device to access a game, associated with account information of a social network service (SNS) subscribed by the first user; inquire an acquaintance list of the first user to determine whether SNS acquaintances of the first user have joined the game; register, automatically, an SNS acquaintance as a game friend of the first user in response to a determination that the SNS acquaintance has joined the game; and transmit, to the first user device, game group information including results of the determination for each of the SNS acquaintances of the user.