A system and method for providing peer recommendations in a network environment are provided. A set of activity data and user generated content (UGC) associated with the set of activity data may be stored in memory in a database. Such UGC may depict the activity. The set of activity data may be received regarding an activity that a user and at least one peer have participated in simultaneously on the network environment. Corresponding UGC may also be received. A user-peer indication may be identified based on identifying a peer with whom the user experienced a significant event during the activity. Such significant event may be based on one or more event factors. A peer recommendation may be generated based on the peer indication and such peer recommendation at least a portion of the UGC associated with the significant even may be provided to the user.

An optimized friend recommendation system is described. An active social network (ASN) of a player of an online game is determined based on a frequency of reciprocated communications between the player and friends of the player. The ASN of the player has friends of the player with a minimum number of closed-loop communications with the player within a predetermined duration. The social network of non-ASN friends outside the ASN of the player is identified. One or more non-ASN friends identified and suggested to socially engage with the player in an online game based on the social network of non-ASN friends of the player outside the ASN of the player are.

A collaborative diplomacy mechanics system for an online game is described. A player selects an ally to be engaged in a combat mode of an online social game against an enemy. The profile of the selected ally is retrieved. An ally power up weapon is generated based on the profile of the selected ally. The ally power up weapon is applied against a combat unit of an enemy of a player in the combat mode. The ally power up weapon can also be applied on a combat unit of the player in the combat mode.

An interactive toy is described that provides a physical representation of an avatar created by a user within a virtual or on-line gaming environment. The interactive toy comprises a unique identifier tag and an electrical circuit the electrical circuit comprising, an identifier tag sensor and an interface that provides a means for the toy to communicate with a computer system. The inclusion of the unique identifier tag allows for a portable toy to be produced that can act as both an identifier and a scanner and so provides for increased interaction within the real world for the users of the interactive toys. As a result such toys are able to record physical meetings that can be reflected as befriending events in the corresponding virtual on-line world.

The present invention relates to an application that is configured to be operated in a multi-participant environment on a computer network. The application manages participants in an online session of a multi-user application so that if one of the participants exits the session, the session can continue without interruption. The application initiates an online session of the multi-user application, wherein the online session includes two or more participants comprised of network computers that are communicatively linked to a computer network. If the application detects that a first participant has disconnected from the online session, wherein the first participant is responsible for managing certain managerial functionality associated with the running of the multi-user application, then the application broadcasts a notification to existing participants of the online session over the communication network, thereby notifying the existing participants that the first participant has disconnected from the online session. The initiating application then re-assigns the functionality associated with the first participant to an existing participant of the online session. The participants can be communicating in a peer-to-peer arrangement or can be performing server duties in a client-server arrangement.

Targeted recommendations may be provided to specific user segments. The users may be segmented on or more user parameters that facilitate targeted provision of recommendations to the individual segments of users. A recommendation may prompt a user to take a recommended action in the game.

The present disclosure relates to games and applications in general and in particular to computer-implemented online games, such as online role-playing games, playable by more than one person from more than one location. The game engine can search a player's social network to find friends to play with. These social networks can be constructed implicitly by analyzing a player's game play information and other information.

A ranking method and system for providing a ranking of a game friend. The method includes registering a game friend who has joined a game service. The method further includes calculating a ranking of the user with respect to a game friend based on a ranking inquiry request received from the user terminal, and providing the user terminal with the calculated ranking of the user. The user terminal drives a game service platform associated with a plurality of games and provides some information needed for automatic friend registration and the ranking inquiry request information through the game service platform.

A communication analysis system for an online game is described. A communication history among players of the online game is retrieved. Communication tracking metrics are generated based on the communication history of the players of the online game. A retention analysis is performed with the communication tracking metrics to determine retention of players of the online game. A retention recommendation is generated based on the retention analysis.

A system and method for providing system-level multiuser matchmaking is provided. A user selection specifying a multiuser activity associated with an interactive content title is received. An activity template associated with the selected activity is retrieved and the retrieved activity template includes activity requirements required to launch the selected activity. A new multiuser session having session requirements is established, and the session requirements are based on at least the activity requirements. The user device and at least one peer device identified based on the session requirements is added to the new multiuser session. The selected activity is launched in the new multiuser session.