A forward direction line is set on a course, in a virtual game world, on which a player object is allowed to move. An advancing direction at a current position of the player object is determined based on the forward direction line. The advancing direction is determined as a direction in which the player object advances so as to control a movement of a player character in accordance with an acceleration instruction, and a leftward-rightward movement instruction from a player. Consequently, it is possible to assist the player in controlling a direction in which an object operated by the player moves.

There is described herein systems and methods for camera colliders and shot composition preservation within a 3D virtual environment that prevent a virtual procedural camera from getting stuck behind an object, or penetrating into an object, when filming a subject, while at the same time also maintaining the screen composition of the subject in the camera shot.

A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

In a network game, player characters manipulated by individual players of video game apparatuses belong to the same party to battle with an opponent character. When a player character making a special move is not present in the party, the display screen of each video game apparatus becomes a screen focusing on the player character of the player who uses this video game apparatus. When one of the player characters makes a special move, not only the display screen of the video game apparatus corresponding to this player, but also the display screens of the video game apparatuses corresponding to the other player characters in the party become screens focusing on the player character which makes the special move.

A cloud native 3D scene game and method thereof, including: initiating a game request by one or more users to a cloud server through a game client, creating and starting one corresponding game process according to the game request of the one or more users by the cloud server, and processing the game data of the one or more users at the same time by the game process. The invention has the advantages that: game data of multiple users are processed through one game process, and multiple virtual cameras are controlled to generate corresponding game screens for different users at the same time in one game process which can obviously reduce consumption of server resources and reduce the number of the servers, meanwhile, the fluency of game screens can be guaranteed, the user experience can be improved, and the interaction fluency among different users can be improved.

An attitude of an object arranged in a virtual world is controlled based on attitude data outputted from a portable display device. Further, the object is caused to move in the virtual world, based on data based on a load applied to a load detection device. Then, a first image showing the virtual world including at least the object is displayed on the portable display device.

A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

In a network game, player characters manipulated by individual players of video game apparatuses belong to the same party to battle with an opponent character. When a player character making a special move is not present in the party, the display screen of each video game apparatus becomes a screen focusing on the player character of the player who uses this video game apparatus. When one of the player characters makes a special move, not only the display screen of the video game apparatus corresponding to this player, but also the display screens of the video game apparatuses corresponding to the other player characters in the party become screens focusing on the player character which makes the special move.

A video game device calculates a difference vector extending from a predetermined reference position on the screen to an input position. Moreover, the video game device calculates movement parameter data used for moving, with respect to a fixed point in the virtual space uniquely determined based on a position of the controlled object, the point of sight to a position that is determined by a direction in the virtual space based on a direction of the difference vector and a distance in the virtual space based on a magnitude of the difference vector. The point of sight is moved based on the movement parameter data. The video game device produces an image based on a virtual camera, which has been moved according to the movement of the point of sight, and displays the image on the screen of a display device.

An object arranged in a virtual world is caused to move in accordance with data based on a load applied to a load detection device. Then, based on attitude data outputted from a portable display device and a position of the object in the virtual world, a first virtual camera for generating an image of the virtual world is controlled, and a first image representing the virtual world viewed from the first virtual camera is displayed on the portable display device.