A virtual or augmented reality based system for assessment and measurement of reaction time is disclosed. In various embodiments the system, methods, and computer program products relate to assessing and measuring a reaction time of a patient/user in virtual reality (VR) or augmented reality (AR) environments. The VR/AR system may provide a sensory stimulus to the patient/user in the VR/AR environment, determine a plurality of motion parameters, and determine a reaction time based on the plurality of motion parameters by applying a time window selection model. In various embodiments, a time window shrinkage model may be applied after the time window selection model.

An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.

An example system to identify an advertisement to include in source material to increase an effectiveness of the advertisement includes an analyzer to determine one or more priming characteristics for a plurality of locations of a source material based on neuro-response data collected from a first subject exposed to the source material and a selector to identify an attribute of the advertisement, identify at least one of a temporal attribute or a spatial attribute for the plurality of locations, perform a comparison of the attribute of the advertisement to the at least one of the temporal attribute or the spatial attribute for the plurality of locations, select a first location of the plurality of locations for insertion of the advertisement based on the comparison and the priming characteristics, and transform the source material to include the advertisement at the first location.

An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.

A platform configured to provide virtual glass in order to augment and improve focus group sessions for each actor within the ecosystem. The platform may be configured to allow a moderator, one or more test subjects, and one or more client users to participate in a focus group session at geographically diverse locations. The platform may also be configured to supplement the focus group experience by allowing for dialog and communication between the client users. In some cases, the platform may also be configured to generate and provide real time status indicators associate with the tests subject, real time text-based transcripts of the sessions, and recommendations as to the focus group direction to the moderator.

A platform configured to provide virtual glass in order to augment and improve focus group sessions for each actor within the ecosystem. The platform may be configured to allow a moderator, one or more test subjects, and one or more client users to participate in a focus group session at geographically diverse locations. The platform may also be configured to supplement the focus group experience by allowing for dialog and communication between the client users. In some cases, the platform may also be configured to generate and provide real time status indicators associate with the tests subject, real time text-based transcripts of the sessions, and recommendations as to the focus group direction to the moderator.

Provided is a technique that trains motor imagery to reinforce brain waves, and a guidance method for motor imagery displays virtual reality including a virtual body part corresponding to a user's real body part the user, detects a movement of the real body part through a motion sensor to track a motion, and visually displays the movement of the virtual body part through the virtual reality according to the tracked motion to induce an ownership feeling that makes the user mistake the virtual body part for the real body part.

Provided are methods comprising presenting a sensory environment to an individual experiencing the effects of a psychoactive agent, monitoring the neural status, the physiological status, or both, of the individual, and presenting a modified sensory environment to the individual based on the monitoring. In certain embodiments, the agent is a psychedelic agent. According to some embodiments, presenting a sensory environment to the individual comprises presenting to the individual a visual stimulus, an auditory stimulus, a tactile stimulus, an olfactory stimulus, or any combination thereof. In certain embodiments, presenting a modified sensory environment to the individual comprises presenting a customized sensory environment to the individual in real-time based on the monitoring. In some embodiments, the individual is suffering from a mental health condition selected from depression, anxiety, post-traumatic stress disorder (PTSD), addiction, and any combination thereof. Systems that find use in practicing the methods of the present disclosure are also provided.

Provided are methods comprising presenting a sensory environment to an individual experiencing the effects of a psychoactive agent, monitoring the neural status, the physiological status, or both, of the individual, and presenting a modified sensory environment to the individual based on the monitoring. In certain embodiments, the agent is a psychedelic agent. According to some embodiments, presenting a sensory environment to the individual comprises presenting to the individual a visual stimulus, an auditory stimulus, a tactile stimulus, an olfactory stimulus, or any combination thereof. In certain embodiments, presenting a modified sensory environment to the individual comprises presenting a customized sensory environment to the individual in real-time based on the monitoring. In some embodiments, the individual is suffering from a mental health condition selected from depression, anxiety, post-traumatic stress disorder (PTSD), addiction, and any combination thereof. Systems that find use in practicing the methods of the present disclosure are also provided.

Gamma brain stimulation (around 40 Hz) is performed using light pulses. To perform theta brain stimulation (around 7 Hz) without perceptible flicker, the light source is also strobed at 47 Hz (also within the gamma range). The brain perceives the 40 Hz and a subtraction frequency of 7 Hz (in the theta range). The combined gamma and theta wave stimulation of the brain may be used for preventing or treating brain disease or sleeping disorders. The particular stimulation frequencies and their phases create neuronal gamma-theta coupling in the brain that has been shown to have positive effects on memory, Alzheimer's disease, motor skills, and other functions. Other gamma and theta frequencies, creating gamma-theta coupling in the brain, are also beneficial. The phase of the light pulses is also dynamically controlled using feedback to maximize theta-gamma coupling in the brain.