Identifying indicia for use with a spiral notebook having a predetermined length and thickness. An elongated member includes a first elongated portion and a second elongated portion. A retaining member is provided at an end of the first elongated portion for securing and locking the elongated member relative to spiral turns of a spiral notebook. Identifying indicia may be positioned on an outer surface of the first elongated portion. The elongated member is adapted to be retained, secured and locked relative to the outer surface of the spiral turns of the spiral notebook by inserting the second elongated portion within the spiral turns of the spiral notebook and looping the first elongated portion to be disposed on an outer surface of the elongated spiral of the spiral notebook with the end of the second elongated portion being inserted within the retaining member.