An apparatus for reheating and conditioning an elongate preform for forming a blow molded container, said apparatus comprising: a receiver including an elongate annular non-cylindrical inner surface portion, wherein the surface portion defines a cavity and is adapted to engage with an elongate outer surface of an elongate preform to transfer heat thereto by conduction from said surface portion, wherein the surface portion includes a three-dimensional relief to provide substantially non-uniform contact between the receiver and the elongate preform; and means for heating said receiver.