A new and distinct variety of strawberry plant named SWTCOL particularly characterized by having very large fruit with a conical shape and mid-season harvest maturity, is disclosed.

This invention relates to a new and distinct cultivar of strawberry named Keepsake. The new cultivar is primarily characterized by the superior shelf life of the fruit and by the sweetness of the fruit.

A new and distinct variety of strawberry (Fragaria X ananassa), which originated from seed produced by a hand-pollinated cross between FL 11.31-14 and FL 10-153. The new strawberry, named Florida Brilliance, can be distinguished at least by its high early and total yields; exceptional fruit shape and firmness; and balanced flavor when grown in West Central Florida or other regions that have a climate similar to that of West Central Florida.

UC Keystone is a day-neutral flowering cultivar of a strawberry plant that produces exceptionally high yields of firm, long shelf-life fruit and is resistant to Fusarium wilt, Verticillium wilt, and Phytophthora crown rot.

UC Golden Gate is a Fusarium wilt-resistant day-neutral cultivar of a strawberry plant that produces flavorful, long shelf-life fruit.

A new and distinct everbearing Fragaria plant named Eves Joy that is characterized by its marketable fruit yields early in the season, its fruit with skin that is highly glossy and moderately red in color with firm skin and flesh, its semi-upright growth habit with a moderate to sparse canopy and little to no blistering on its leaves, and its fruit that are sweet and exceptionally juicy and consistently large in size.

The present invention provides methods for obtaining plants that exhibit useful traits by perturbation of plastid function in plant rootstocks and grafting the rootstocks to scions. Methods for identifying genetic loci that provide for useful traits in plants and plants produced with those loci are also provided. In addition, plants that exhibit the useful traits, parts of the plants including seeds, and products of the plants are provided as well as methods of using the plants. Recombinant DNA vectors and transgenic plants comprising those vectors that provide for plastid perturbation are also provided.

Descried herein is a new and distinct strawberry variety with varietal denomination Planasa 0955, characterized by a combination of traits which include, but are not limited to, inflorescence that appears level with the foliage, larger size of calyx relative to corolla and abundant production of medium to large-sized medium red colored, conical shaped, and firm fruits, with orange red colored flesh, with medium time of flowering and ripening. Planasa 0955 is a not remontant variety.

A new and distinct Fragaria x ananassa plant named Redstart, particularly characterized as a weak day-neutral long fruiting variety.

A new and distinct Fragaria x ananassa plant named Wasatch, particularly characterized as a strong day-neutral.