A microplastic-free, in-vitro opacified detergent composition includes a surfactant component present in an amount of about 8 to about 65 weight percent actives and including (1) an alcohol ethoxy sulfate having a C.sub.8-C.sub.20 backbone that is ethoxylated with from about 1 to about 10 moles of ethylene oxide, (2) at least one non-ionic surfactant having an alkoxylated alcohol, and (3) at least one anionic surfactant having a linear alkylbenzene sulfonate. The detergent composition also includes water present in a total amount of from about 5 to about 90 weight percent, free fatty acids in a total amount from about 1 to 15 weight percent and a magnesium cation in a total amount of from 0.005 to 0.3 weight percent. The composition has a turbidity value of at least 250 NTU at 75° F.

The need for laundry detergent compositions that provide improved deposition of hydrophilic perfume ingredients onto fabrics comprising cotton fibres, and especially those perfume ingredients that deposit less readily onto cotton fibres, is met by incorporating certain cationic polymers and specific perfume ingredients into a laundry detergent composition.

The need for laundry detergent compositions that provide improved deposition of hydrophilic perfume ingredients onto fabrics comprising cotton fibres, and especially those perfume ingredients that deposit less readily onto cotton fibres, is met by incorporating certain cationic polymers and specific perfume ingredients into a laundry detergent composition.

Liquid concentrated surfactant compositions including an anionic surfactant, a non-ionic surfactant, and a cationic surfactant are disclosed. The liquid concentrated surfactant compositions are substantially free of any water or solvent and consist substantially of the surfactants. The liquid concentrated surfactant compositions are effective as cleaning compositions.

An automatic dishwashing cleaning composition comprising: a) a mixed builder system comprising soluble builder and crystalline silicate wherein the soluble builder comprises a complexing agent, a phosphonate and a dispersant polymer and wherein the level of each soluble builder in the composition is: a1) from 15% to 40% by weight of the composition of the complexing agent; a2) from 2% to 7% by weight of the composition of the phosphonate; and a3) from 1% to 7% by weight of the composition of the dispersant polymer wherein the soluble builder and the crystalline silicate are in a weight ratio of from 8:1 to 15:1 b) a bleaching system comprising bleach, a bleach catalyst and a bleach activator; and c) from 0% to 20% by weight of the composition of carbonate.

An automatic dishwashing cleaning composition comprising: a) a mixed builder system comprising soluble builder and crystalline silicate wherein the soluble builder comprises a complexing agent, a phosphonate and a dispersant polymer and wherein the level of each soluble builder in the composition is: a1) from 15% to 40% by weight of the composition of the complexing agent; a2) from 2% to 7% by weight of the composition of the phosphonate; and a3) from 1% to 7% by weight of the composition of the dispersant polymer wherein the soluble builder and the crystalline silicate are in a weight ratio of from 8:1 to 15:1 b) a bleaching system comprising bleach, a bleach catalyst and a bleach activator; and c) from 0% to 20% by weight of the composition of carbonate.

A cleaning system for all laundry, high performance textiles, and sports gear, which includes a washing agent and a protective agent. The washing agent is configured to remove unwanted matter from the high performance textiles, sports gear, and/or other laundry. The protective agent is configured to create a bonded barrier comprising organosilane antimicrobial(s) on the high performance textiles, sports gear, and/or other laundry for protection against odors from bacteria, mold and mildew and/or the like. The washing agent and the protective agent are configured to be used in a two-step water-based treatment process in which the washing agent is provided in a given first step of the treatment process and the protective agent is provided in a given subsequent second step of the treatment process.

A cleaning system for all laundry, high performance textiles, and sports gear, which includes a washing agent and a protective agent. The washing agent is configured to remove unwanted matter from the high performance textiles, sports gear, and/or other laundry. The protective agent is configured to create a bonded barrier comprising organosilane antimicrobial(s) on the high performance textiles, sports gear, and/or other laundry for protection against odors from bacteria, mold and mildew and/or the like. The washing agent and the protective agent are configured to be used in a two-step water-based treatment process in which the washing agent is provided in a given first step of the treatment process and the protective agent is provided in a given subsequent second step of the treatment process.

A liquid laundry additive is provided, comprising a cleaning booster polymer having structural units of a monoethylenically unsaturated carboxylic acid monomer; structural units of an ethylenically unsaturated monomer of formula (I)

##STR00001## wherein a is an average of 1-3; wherein b is an average of 1-3; wherein c is an average of 0-5; wherein d is 4-100; wherein A is an anion; and wherein M is a cation charge balancing the anion; and optionally, structural units of an ethylenically unsaturated monomer of formula (II)

##STR00002## wherein each R.sup.2 is independently selected from a —C.sub.1-4 alkyl group; and wherein each R.sup.3 is independently selected from the group consisting of a hydrogen and a methyl group.

A liquid laundry additive is provided, comprising a cleaning booster polymer having structural units of a monoethylenically unsaturated carboxylic acid monomer; structural units of an ethylenically unsaturated monomer of formula (I)

##STR00001## wherein a is an average of 1-3; wherein b is an average of 1-3; wherein c is an average of 0-5; wherein d is 4-100; wherein A is an anion; and wherein M is a cation charge balancing the anion; and optionally, structural units of an ethylenically unsaturated monomer of formula (II)

##STR00002## wherein each R.sup.2 is independently selected from a —C.sub.1-4 alkyl group; and wherein each R.sup.3 is independently selected from the group consisting of a hydrogen and a methyl group.