Alkaline or neutral viscoelastic cleaning compositions are disclosed which use non polymer thickening agents. According to the invention, cleaning compositions have been developed using viscoelastic surfactants in a neutral, acidic or alkaline cleaning formulations. These provide the dual benefit of thickening as well as an additional cleaning, thereby improving performance. Applicants have also identified several pseudo linking agents which when, used with viscoelastic surfactants provide viscoelasticity in alkaline cleaning compositions.

Alkaline or neutral viscoelastic cleaning compositions are disclosed which use non polymer thickening agents. According to the invention, cleaning compositions have been developed using viscoelastic surfactants in a neutral, acidic or alkaline cleaning formulations. These provide the dual benefit of thickening as well as an additional cleaning, thereby improving performance. Applicants have also identified several pseudo linking agents which when, used with viscoelastic surfactants provide viscoelasticity in alkaline cleaning compositions.

A cleaning composition comprising: a hydrophobic polymer comprising an organoalkoxysilane; a hydrophilic polymer present in the cleaning composition in an amount ranging from 0.1% to 0.5% by weight based on the total weight of the cleaning composition; a surfactant system; and an acid. A method for cleaning a surface comprising applying the cleaning composition to the surface and retaining the cleaning composition on the surface until it dries.

The need for a hand-dishwashing composition which provides good sudsing and a good suds profile even in the presence of greasy stains comprising higher chain-length saturated and/or unsaturated fatty acid chains, as well as improved removal of such stains, is met by formulating the composition with a P450 fatty acid decarboxylase and a surfactant system.

Described herein are fabric care compositions comprising an esterquat, and a carbodiimide; along with methods of making and using same.

Described herein are home care compositions comprising: a surfactant system comprising a non-ionic surfactant; and a carrier.

A cleaning product having a spray dispenser and a cleaning composition suitable for spraying and foaming, the composition housed in the spray dispenser wherein the composition contains: i) 2 to 15% by weight of a surfactant system comprising an alkyl ethoxylated sulfate anionic surfactant and a specific co-surfactant; and ii) a specific glycol ether solvent.

An aqueous cleaning composition for removing paraffin, asphaltene, and scale deposits or plugs from a hydrocarbon system. The aqueous cleaning composition is formed of a cleaning composition and an aqueous liquid. The cleaning composition contains about 21-33% of a silicate, about 20-35% of a peroxygen, about 3-15% of a phosphate, about 15-40% of a carbonate or bicarbonate, about 1-10% of a chelating agent, about 1-5.5% of a surfactant combination. In one embodiment, the surfactant combination includes a surfactant polymer mixture containing a block polymer and a reverse polymer, and a wetting agent containing a sulfonated material or an ethoxylated alcohol.

The disclosed technology relates to a phase stable personal care cleansing composition containing high amounts of a non-polar oil. The compositions are high foaming and provide conditioning benefits to the scalp and skin. The composition comprises: a) water; b) a crosslinked nonionic amphiphilic polymer; c) a non-polar oil phase; d) at least one fatty acid soap; and e) an optional detersive surfactant other than d).

The invention relates to a cleaning product comprising: an inverted container assembly comprising an inverted container and a liquid dispenser attached to a bottom surface of the inverted container, and a liquid hand dishwashing cleaning composition having a specific viscoelastic rheology profile contained in the inverted container assembly. The present invention also relates to the use of the cleaning product for cleaning dishware.