A method of manufacturing bristle products (2), in which a bristle carrier (3) provided with at least one bundle receptacle bore (4) is provided, and a bristle bundle (5) is incorporated conjointly with a fastening anchor (6) into the bundle receptacle bore (4) and anchored in the latter by the fastening anchor (6). The fastening anchor (6), during incorporation into the bundle receptacle bore (4), is deformed while forming at least one end-proximal anchoring structure (7).

A toothbrush has a brush head, at least one folded bristle bundle and at least one plastic anchor plate, wherein the brush head has a hole with a longitudinal axis for the at least one bristle bundle, wherein an anchor plate is fixed in the hole to anchor the respective bristle bundle, the anchor plate being held in two grooves running parallel to the longitudinal axis, which are formed in the hole by injection molding, the grooves having a centering section which, when viewed in a direction perpendicular to the longitudinal axis, has a depth that successively decreases with increasing distance from an entrance of the hole.