The present invention is directed to a composition comprising about 0.01 wt % to about 0.5 wt % of a clay, and about 0.01 wt % to about 0.5 wt % of an external structuring agent which is a parenchymal cellulose material; the present invention is also directed to a liquid detergent composition, comprising from about 5 wt % to about 45 wt % of a surfactant, about 0.01 wt % to about 0.5 wt % of a clay, about 0.01 wt % to about 0.5 wt % of an external structuring agent which is a parenchymal cellulose material, and about 0.1 wt % to about 10 wt % of a builder component; and the present invention is further directed to methods of preparing the liquid detergent compositions; and the present invention is moreover directed to a fragrance composition, comprising about 0.1 wt % to about 10 wt % of an encapsulated fragrance component, about 0.01 wt % to about 0.5 wt % of a clay, and about 0.01 wt % to about 0.5 wt % of an external structuring agent.

A composition that includes of detersive surfactant, external structurant or thickener, and C4-C10 alkyl branched alcohol.

A self-structuring surfactant system. A stable liquid detergent composition containing the same. A liquid detergent composition that includes a linear alkyl benzene sulfonate and a branched nonionic surfactant that is a branched alkoxylated alkyl alcohol.

A stable liquid detergent composition containing a self-structuring surfactant system. A liquid detergent composition that includes a linear alkyl benzene sulfonate, and a co-surfactant selected from a zwitterionic surfactant, an amphoteric surfactant, a branched non-ionic surfactant and mixture thereof, with a first viscosity of no less than 3000 mPa.Math.s measured at a first shear rate of 0.5 s.sup.1, and a second viscosity of no more than 2,500 mPa.Math.s measured at a second shear rate of 20 s.sup.1, and the ratio of the first viscosity to the second viscosity is no less than 3.

A method for reducing auto-dosing fluctuation of a washing machine equipped with an automatic dosing device, by using a liquid detergent with a relatively low high-shear viscosity. A cleaning system including a washing machine equipped with an auto-dosing device, in combination with a liquid detergent characterized by a relative low high-shear viscosity.

Surfactant compositions having a yield point, containing, based on the total weight thereof, (i) at least one surfactant, and (ii) at least one diarylamidocystine compound of the formula (I), wherein X.sup.+, independently of each other, stands for a hydrogen atom or an equivalent of a cation, R.sup.1, R.sup.2, R.sup.3, and R.sup.4, independently of each other, stand for a hydrogen atom, a halogen atom, a C.sub.1-C.sub.4 alkyl group, a C.sub.1-C.sub.4-Alkoxy group, a C.sub.2-C.sub.4 hydroxyalkyl group, a hydroxyl group, an amino group, an N(C.sub.1-C.sub.4 alkyl)amino group, an N,N-Di(C.sub.1-C.sub.4 alkyl)amino group, an N(C.sub.2-C.sub.4 hydroxyalkyl)amino group, an N,N-Di(C.sub.2-C.sub.4 hydroxyalkyl)amino group, or R.sub.1 with R.sub.2 or R.sub.3 with R.sub.4 forms a 5- or 6-segment annulated ring, which can each be substituted with at least one group from C.sub.1-C.sub.4 alkyl group, C.sub.1-C.sub.4 alkoxy group, C.sub.2-C.sub.4 hydroxyalkyl group, hydroxyl group, amino group, N(C.sub.1-C.sub.4 alkyl)amino group, N,N-Di(C.sub.1-C.sub.4 alkyl)amino group, N(C.sub.2-C.sub.4 hydroxyalkyl)amino group, N,N-Di(C.sub.2-C.sub.4 hydroxyalkyl)amino group, and (iii) water.

The present invention provides a beneficial composition comprising (a) an encapsulated benefit agent composition comprising: a core comprising at least one benefit agent, and a water-insoluble shell; and (b) a suspension medium comprising: at least one suspending polymer, and at least one clay. The present invention also provides methods of using such a beneficial composition. In addition, the present invention provides methods of making a beneficial composition comprising: (a) providing an encapsulated benefit agent composition comprising a core comprising at least one benefit agent and a water-insoluble shell; (b) providing a suspension medium comprising at least one suspending polymer and at least one clay; (c) adding the encapsulated benefit agent composition to the suspension medium; and (d) mixing the suspension medium and the encapsulated benefit agent composition to form a substantially uniform aqueous suspension.

Stable unit dose compositions with high water content are provided. Such unit dose compositions include an aqueous composition having a water activity of from about 0.65 to about 0.95 and a water-soluble container formed from a water-soluble or water-dispersible film material. In one embodiment, the aqueous composition includes water in an amount of 25% to 70% by weight, a surfactant system, and a water binding agent. The surfactant system may include: (1) a linear alkylbenzene sulfonate (LAS) and/or an alcohol ethoxylsulfate (AES), (2) a non-ionic surfactant, and (3) a fatty acid. The unit dose compositions can prevent the enclosed liquid detergent composition with a high level of water content from dissolving or pre-maturely dispersing the water-soluble container.

Stable unit dose compositions with high water content are provided. Such unit dose compositions include an aqueous composition having a water activity of from about 0.60 to about 0.95 and a water-soluble container formed from a water-soluble or water-dispersible film material. In one embodiment, the aqueous composition includes water in an amount of 20% to 70% by weight, a structured surfactant system which is in the form of a lamellar structure, and a salt which promotes the formation of the lamellar structure. The surfactant system may include: (1) a linear alkylbenzene sulfonate (LAS) and/or an alcohol ethoxylsulfate (AES), (2) a non-ionic surfactant, and (3) a fatty acid. The unit dose compositions can prevent the enclosed liquid detergent composition with a high level of water content from dissolving or pre-maturely dispersing the water-soluble container due to the lamellar structure of the composition.

The present invention relates to gels comprising lamellar phase compositions and water-soluble unit dose articles comprising said gels.