A curling brush head incorporates an array of rib-like and ring-like structures designed to effectively transmit force from the handle through the brush head and onto the surface of the ice. A receptacle of the head attaches to the brush handle, and incorporates the ribs and rings which transmit the force to the pad. The pad is features a mounting plate, a layer of pad material, and a layer of fabric material, all of which are co-moulded into a single unit. The mounting plate allows the pad to be attached to the receptacle by way of a convenient snap-fit. A brush handle incorporates a radial enlargement, for example in a mandrel thereof, so that abutting contact between the enlargement and the topside of the brush head limits the angular range of movement therebetween to prevent the brush head from overturning during slide delivery of a curling rock.