A physical-virtual gaming system comprising a game board including a multiplicity of physical locations, a game overlay including a multiplicity of logical locations, and game pieces for moving throughout the logical locations. The system tracks the physical locations of the game pieces and translates these physical locations into the logical locations using pre-known physical-to-logical location mapping information. Game boards, game overlays and game pieces can be individualized with their own unique identifiers. As game pieces are moved, a game database comprising at least current game piece locations and the game state are maintained. Based at least in part upon the current game piece locations and game state the system provides actions including outputting any of virtual content and information on any of a shared or private computing device running a game app. Actions also include causing changes to game devices including wearables.

An entity enabled interactive gaming platform for deepening the engagement of a customer with an entity comprising and entity global eco-system and an interactive gaming system where the entity alters the provision of a product or service to a customer based at least in part upon any one of or any combination of game play datum associated with the customer having played an entity game. The global eco-system comprises a game structure including game rules, a game database and game overlay descriptions sufficient for printing or otherwise creating a physical game overlay. The interactive gaming system comprises a physical game board with a replaceable physical game overlay, game app and one or more electronically trackable physical game pieces including an identifier, where the replaceable game overlay is printed or otherwise created based at least in part upon the game overlay descriptions associated with the entity game to be played.

An entity enabled interactive gaming platform for deepening the engagement of a customer with an entity comprising and entity global eco-system and an interactive gaming system where the entity alters the provision of a product or service to a customer based at least in part upon any one of or any combination of game play datum associated with the customer having played an entity game. The global eco-system comprises a game structure including game rules, a game database and game overlay descriptions sufficient for printing or otherwise creating a physical game overlay. The interactive gaming system comprises a physical game board with a replaceable physical game overlay, game app and one or more electronically trackable physical game pieces including an identifier, where the replaceable game overlay is printed or otherwise created based at least in part upon the game overlay descriptions associated with the entity game to be played.

A physical-virtual gaming system comprising a game board including a multiplicity of physical locations, a game overlay including a multiplicity of logical locations, and game pieces for moving throughout the logical locations. The system tracks the physical locations of the game pieces and translates these physical locations into the logical locations using pre-known physical-to-logical location mapping information. Game boards, game overlays and game pieces can be individualized with their own unique identifiers. As game pieces are moved, a game database comprising at least current game piece locations and the game state are maintained. Based at least in part upon the current game piece locations and game state the system provides actions including outputting any of virtual content and information on any of a shared or private computing device running a game app. Actions also include causing changes to game devices including wearables.

A physical-virtual gaming system comprising a game board including a multiplicity of physical locations, a game overlay including a multiplicity of logical locations, and game pieces for moving throughout the logical locations. The system tracks the physical locations of the game pieces and translates these physical locations into the logical locations using pre-known physical-to-logical location mapping information. Game boards, game overlays and game pieces can be individualized with their own unique identifiers. As game pieces are moved, a game database comprising at least current game piece locations and the game state are maintained. Based at least in part upon the current game piece locations and game state the system provides actions including outputting any of virtual content and information on any of a shared or private computing device running a game app. Actions also include causing changes to game devices including wearables.