A foil transfer film cartridge includes a supply reel on which a foil film including a transfer layer containing foil is wound, a take-up reel on which to take up the foil film, a first connecting portion extending in a direction perpendicular to a first axial direction along a rotation axis of the supply reel and connecting the supply reel and the take-up reel at a position apart from the foil film, and a film guide member extending in a second axial direction along a rotation axis of the take-up reel the film guide member being capable of assuming an out-of-contact state and an in-contact state with the foil film extended between the supply reel and the take-up reel.

This invention relates to an apparatus and a process for transferring images, barcodes, optical patterns, latent images, Fresnel lenses, holograms, sterling lenses etc from a stamping foil (116) at desired locations on to a substrate (110) such as paper, polymeric film, flexible laminates, woven or non-woven substrate and combination of these in roll to roll form and more particularly to an apparatus and a process for registered transfer of images, barcodes, optical patterns, latent images, Fresnel lenses, holograms, sterling lenses etc from a stamping foil (116) to a substrate (110) in accurate registered relation. The use of high resolution and high speed sensors (135, 160, 162, 164, 166, 168) provides continuous precise data to the regulating device which results in the continuous correction in the corresponding position of stamping punch/es (137) and stamping foil (116) to match the locations on substrate (110). This provides accurate registered transfer of prints, latent images or Fresnel lenses on the substrate (110) with efficient utilization of stamping foil (116).