A labeling system includes a frame component pivotal between a label load position, a first label apply position and a second label apply position. A vacuum applicator is carried on the frame component for movement with the frame component. A first actuator is configured for pivoting the frame component between the label load position and the first label apply position. A second actuator is configured for pivoting the frame component from the label load position to the second label apply position. The second label apply position is located between the label load position and the first label apply position. The labeling system can be used to apply one label to the leading side of an item moving along a conveyance path, and to apply another label to the lateral side of the same item.

A labeling system includes a frame component pivotal between a label load position, a first label apply position and a second label apply position. A vacuum applicator is carried on the frame component for movement with the frame component. A first actuator is configured for pivoting the frame component between the label load position and the first label apply position. A second actuator is configured for pivoting the frame component from the label load position to the second label apply position. The second label apply position is located between the label load position and the first label apply position. The labeling system can be used to apply one label to the leading side of an item moving along a conveyance path, and to apply another label to the lateral side of the same item.