The present invention addresses the problem of providing an aqueous paint composition that has a relatively high solid content ratio and that is capable of forming a coating film having excellent brilliance. The present invention provides an aqueous paint composition that contains (A) a water-dispersible hydroxy-containing acrylic resin, (B) a flake-effect pigment, and (C) a water-dispersible cellulose-based rheology control agent, wherein the content of the flake-effect pigment (B) is within a range of 1 to 50 parts by mass based on 100 parts by mass of the resin solids content in the aqueous paint composition, and the aqueous paint composition has a solids content of more than 10 mass % and 35 mass % or less.

It is an object of the present invention to provide a cellulose-containing composition having excellent coating suitability, a production method thereof, and a film. According to the present invention, provided is a cellulose-containing composition comprising cellulose fibers having a fiber width of 1000 nm or less and protein, wherein the protein includes an enzyme, the content of the protein is 1×10.sup.−3 parts by mass or less with respect to 1 part by mass of the cellulose fibers, and when the cellulose-containing composition having a solid concentration of 0.4% by mass is obtained, the viscosity of the cellulose-containing composition measured under conditions of 25° C. and a rotation number of 3 rpm is 10 mPa.Math.s or more and 11000 mPa.Math.s or less.

It is an object of the present invention to provide a cellulose-containing composition having excellent coating suitability, a production method thereof, and a film. According to the present invention, provided is a cellulose-containing composition comprising cellulose fibers having a fiber width of 1000 nm or less and protein, wherein the protein includes an enzyme, the content of the protein is 1×10.sup.−3 parts by mass or less with respect to 1 part by mass of the cellulose fibers, and when the cellulose-containing composition having a solid concentration of 0.4% by mass is obtained, the viscosity of the cellulose-containing composition measured under conditions of 25° C. and a rotation number of 3 rpm is 10 mPa.Math.s or more and 11000 mPa.Math.s or less.

The present invention relates to microfibrous cellulose capable of exhibiting an excellent dispersibility stability and an excellent coating suitability when added to paint.

To this end, the present invention provides fibrous cellulose having a fiber width of 1,000 nm or less and containing an ionic substituent. An amount of the ionic substituent in the fibrous cellulose is 0.10 mmol/g or more and 1.50 mmol/g or less. A polymerization degree of the fibrous cellulose is 150 or more and 515 or less. When the fibrous cellulose is dispersed in a dispersion solvent containing water and isopropanol to obtain a dispersion fluid having a 7:3 mass ratio of water and isopropanol and a viscosity of 2,500 mPa.Math.s at 23° C., and the dispersion fluid is stirred under predetermined stirring conditions, a viscosity change rate falls within ±50% as calculated by the following formula:

viscosity change rate (%)=(viscosity after stirring−viscosity before stirring)/viscosity before stirring×100

Described herein are heat resistant inks and coating compositions that, when coated on a substrate, impart the feel of paper. The inks and coating compositions do not degrade when exposed to temperatures of 120° C. or greater.

Described herein are heat resistant inks and coating compositions that, when coated on a substrate, impart the feel of paper. The inks and coating compositions do not degrade when exposed to temperatures of 120° C. or greater.

An object of the present invention is to provide ultrafine fibrous cellulose capable of exhibiting excellent coating suitability when added to paint. The present invention relates to fibrous cellulose having a fiber width of 1,000 nm or less, in which, when the fibrous cellulose is dispersed in water to form a dispersion liquid having a viscosity of 2,500 mPa.Math.s at 23° C., and the dispersion liquid is stirred under predetermined stirring conditions, a viscosity change rate falls within ±50%, calculated by the following formula: viscosity change rate (%)=(viscosity after stirring−viscosity before stirring)/viscosity before stirring×100

It is an object of the present invention to provide a cellulose-containing composition having excellent coating suitability, a production method thereof, and a film. According to the present invention, provided is a cellulose-containing composition comprising cellulose fibers having a fiber width of 1000 nm or less and protein, wherein the protein includes an enzyme, the content of the protein is 1×10.sup.−3 parts by mass or less with respect to 1 part by mass of the cellulose fibers, and when the cellulose-containing composition having a solid concentration of 0.4% by mass is obtained, the viscosity of the cellulose-containing composition measured under conditions of 25° C. and a rotation number of 3 rpm is 10 mPa.Math.s or more and 11000 mPa.Math.s or less.

It is an object of the present invention to provide a cellulose-containing composition having excellent coating suitability, a production method thereof, and a film. According to the present invention, provided is a cellulose-containing composition comprising cellulose fibers having a fiber width of 1000 nm or less and protein, wherein the protein includes an enzyme, the content of the protein is 1×10.sup.−3 parts by mass or less with respect to 1 part by mass of the cellulose fibers, and when the cellulose-containing composition having a solid concentration of 0.4% by mass is obtained, the viscosity of the cellulose-containing composition measured under conditions of 25° C. and a rotation number of 3 rpm is 10 mPa.Math.s or more and 11000 mPa.Math.s or less.

The problem to be solved by the present invention is to provide an effect pigment dispersion that exhibits excellent water resistance, that can form metallic or pearly luster, and that further exhibits high stability; and to provide a method for forming a multilayer coating film. The present invention provides an effect pigment dispersion that contains water, a wetting agent (A), a flake-effect pigment (B), and a phosphate-group-containing cellulose-based rheology control agent (C). The effect pigment dispersion has a solids content of 0.1 to 10 parts by mass, per 100 parts by mass of all of the components of the effect pigment dispersion; and has a viscosity of 100 to 10000 mPa.Math.sec as measured with a Brookfield viscometer at a rotational speed of 6 revolutions per minute.