A non-Newtonian concentrate composition includes a sensitizer or irritant, a surfactant, an anti-mist component and optionally a stability component. Example sensitizers and irritants include, but are not limited to, acids, quaternary compounds, and amines, and example anti-mist components include, but are not limited to, polyethylene oxide and polyacrylamide.

A rheofluidifying surfactant composition structured into planar lamellar phases includes: a) at least one anionic surfactant and b) at least one compound selected from among amphoteric surfactants and non-ionic surfactants, in which the total active material of said surfactants is between 35 and 60% by weight relative to the total weight of said composition, in which the ratio of anionic surfactant is between 0.3 and 0.9, the ratio of amphoteric surfactant is between 0.0 and 0.7 and the ratio of non-ionic surfactant is between 0.0 and 0.7, said ratio being the ratio between the weight percentage of active material of said surfactant in said composition and the weight percentage of total active material of said surfactants in said composition, the pH of the composition being between 4 and 8, said at least one anionic surfactant being selected from the group comprising alkyl sulfates, alkyl ether sulfates, sulfonates, derivatives of phosphoric acid, phosphates and alkyl phosphates, isethionates, taurates, sulfoccinates, alkyl sulfoacetates, anionic derivatives of proteins of plant origin, amino acids and amino acid derivatives, polypeptides, carboxylic acids and the salts of same, salts of fatty acids from saponification, lactic acid derivatives and alkyl polyglucoside derivatives, and said composition being free of sodium chloride other than that which may be provided by the surfactants.

A structuring premix having a non-polymeric, crystalline, hydroxyl-containing structuring agent and at least two nonionic surfactants having a low HLB and a high HLB. A liquid fabric care composition that includes such a structuring premix. A process for making a structured liquid fabric care composition.

Liquid detergent compositions, single dose packs including the same, and methods of forming single dose packs are provided herein. In an embodiment, a liquid detergent composition includes an ionic surfactant, an alkoxylated linear fatty acid structurant, and, optionally, a particulate component. The structurant is solid at ambient temperature of about 21° C. and ambient pressure of about 100 kPa. The particulate component is different from the structurant. The detergent composition exhibits non-Newtonian fluid behavior at 24 hours following shear mixing cessation.

A composition that includes of detersive surfactant, external structurant or thickener, and C4-C10 alkyl branched alcohol.

A structured liquid detergent composition includes water, an anionic detergent surfactant, and a nonionic detergent surfactant. A ratio of the anionic detergent surfactant to the nonionic detergent surfactant is from about 0.5 to about 20. The structured liquid detergent composition further includes a zwitterionic or amphoteric surfactant and a bacterial-derived cellulose network. The structured liquid detergent composition exhibits improved rheological properties.

Amides of an aliphatic polyamine with two or three molecules of 12-hydroxyoctadecanoic acid, wherein the polyamine comprises at least one primary amino group for each molecule of 12-hydroxyoctadecanoic acid and additionally at least one secondary and/or tertiary amino group, can be used in a lipase stable thickener composition comprising from 50 to 95% by weight of one or more of the amides, from 5 to 50% by weight of one or more diluents and from 0 to 10% by weight water, and such thickener compositions can be prepared by a step of heating a starting mixture comprising hydrogenated castor oil and one or more aliphatic polyamines and adding one or more diluents before or after the heating step.

A method for reducing auto-dosing fluctuation of a washing machine equipped with an automatic dosing device, by using a liquid detergent with a relatively low high-shear viscosity. A cleaning system including a washing machine equipped with an auto-dosing device, in combination with a liquid detergent characterized by a relative low high-shear viscosity.

Detergent compositions that include surfactant systems, encapsulates, and cationic deposition aid polymers. Methods of making and using such compositions.

A self-structuring surfactant system. A stable liquid detergent composition containing the same. A liquid detergent composition that includes a linear alkyl benzene sulfonate and a branched nonionic surfactant that is a branched alkoxylated alkyl alcohol.