A process of laundering fabrics, comprising the step of separately delivering a detergent and a whitening additive wherein the whitening additive comprises a soil release polymer, a hueing dye, and wherein if the whitening additive comprises a surfactant, the weight ratio of the polymer to the surfactant is at least 1:1, the whitening additive is substantially free of surfactant.

A process of laundering fabrics, comprising the step of separately delivering a detergent and a whitening additive wherein the whitening additive comprises a soil release polymer, a hueing dye, and wherein if the whitening additive comprises a surfactant, the weight ratio of the polymer to the surfactant is at least 1:1, the whitening additive is substantially free of surfactant.

Methods of cleaning waxy, oily and/or greasy soils, including lipsticks and lip gloss, are disclosed. Methods of removing lipstick and lip gloss stains in laundry applications are disclosed through application of alkaline cleaning compositions comprising branched polyamines.

Methods of cleaning waxy, oily and/or greasy soils, including lipsticks and lip gloss, are disclosed. Methods of removing lipstick and lip gloss stains in laundry applications are disclosed through application of alkaline cleaning compositions comprising branched polyamines.

Fabric treatment compositions that include benefit agent capsules and biphenyl brightener. Methods of using the same. Wash water that includes such compositions.

Fabric treatment compositions that include benefit agent capsules and biphenyl brightener. Methods of using the same. Wash water that includes such compositions.

A laundry care composition comprises a laundry care ingredient or adjunct and at least one compound that is capable of changing from a first color state (i.e., the initial color state in the composition) to a second color state that is perceptibly different from the first color state. A method for treating textile articles comprises the steps of: (a) providing a laundry care composition as described above; (b) adding the laundry care composition to a liquid medium; and (c) placing the textile articles in the liquid medium.

A laundry care composition comprises a laundry care ingredient or adjunct and at least one compound that is capable of changing from a first color state (i.e., the initial color state in the composition) to a second color state that is perceptibly different from the first color state. A method for treating textile articles comprises the steps of: (a) providing a laundry care composition as described above; (b) adding the laundry care composition to a liquid medium; and (c) placing the textile articles in the liquid medium.

A cleaning composition can include: (a) linear alkyl benzene sulphonate surfactant; (b) alkyl ethoxylated sulphate surfactant; and (c) alkoxylated polymer, wherein the alkoxylated polymer includes a core structure selected from sugar alcohol including at least 4 hydroxy moieties, wherein at least one of the hydroxy moieties of the core structure is modified with an alkylene oxide moiety selected from ethylene oxide (EO), propylene oxide (PO), butylene oxide (BO) and mixtures thereof, and wherein at least one of the hydroxy moieties derived from the alkylene oxide moiety is further substituted with an amino functional group,
wherein the weight ratio of non-soap surfactant to polymer is greater than 4.0:1, and wherein the weight ratio of linear alkyl benzene sulphonate surfactant to alkyl ethoxylated sulphate surfactant is less than 2.0:1.

A cleaning composition can include: (a) linear alkyl benzene sulphonate surfactant; (b) alkyl ethoxylated sulphate surfactant; and (c) alkoxylated polymer, wherein the alkoxylated polymer includes a core structure selected from sugar alcohol including at least 4 hydroxy moieties, wherein at least one of the hydroxy moieties of the core structure is modified with an alkylene oxide moiety selected from ethylene oxide (EO), propylene oxide (PO), butylene oxide (BO) and mixtures thereof, and wherein at least one of the hydroxy moieties derived from the alkylene oxide moiety is further substituted with an amino functional group,
wherein the weight ratio of non-soap surfactant to polymer is greater than 4.0:1, and wherein the weight ratio of linear alkyl benzene sulphonate surfactant to alkyl ethoxylated sulphate surfactant is less than 2.0:1.